How are you building a human connection with your audience? In this episode, Fiona shares the importance of figurehead marketing and how business owners can better incorporate their personal brand into their marketing efforts. She also shares 5 tactics that small business owners can use. Tune in!You'll Learn How To:Figurehead marketing and putting a face to the brandImportance of showing up as a founder in marketingFive tactics for better figurehead marketingRating your figurehead marketing from 1 to 10 and improving it over the next 12 monthsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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