In this episode, Fiona discusses the importance of identifying key dates for a business, such as social media holidays and cultural events, and how they can be leveraged for marketing and customer acquisition. She also shares tips on where to find these key dates and how to incorporate them into a marketing strategy. Tune in!You'll Learn How To:Importance of looking at key dates for businessesExamples of key dates from a social media perspectiveWhere to find social media key dates and calendars (Hootsuite, Later, Buffer)Examples of companies that have benefited from key datesThe importance of using social media key dates for customer acquisition and marketing strategies.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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