In this episode, we dive into the world of event planning with Cassie LaMere, founder of Cassie LaMere Events. Cassie shares her journey from a childhood passion for entertaining to creating unforgettable experiences for luxury clients. Tune in!You'll Learn How To:The initial leap from corporate to entrepreneurshipMindset shifts and overcoming self-doubtBalancing creativity and logisticsBuilding trust and collaboration with clientsIntegrating personal lifeThe importance of intentionality and creating memorable experiencesBalancing creativity and practicality in businessImportance of self-care and taking time offEffective marketing channels and strategies for luxury servicesThe role of social media in event marketingBuilding and nurturing client and vendor relationshipsHandling starstruck moments and maintaining professionalismThe value of time and making mindful business decisionsDefining personal and professional successThe ripple effect of events on communities and small businessesImportance of expanding inspiration outside one's industryGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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