In this episode, Fiona shares her recent experiences with three tradies and how these encounters made her rethink certain aspects of her own business. She discusses the importance of reputation, trust, and customer experience in building a successful business. Tune in!You'll Learn How To:Importance of reputation and trust in businessHow to build a positive reputation through customer experienceReflections on marketing, word of mouth, and referralsThe significance of being respectful, prompt, and knowledgeableNurturing the buyer cycle from awareness to post-purchaseThe value of investing in knowledgeAddressing frustrations in the trades sector through clear communicationThe impact of word-of-mouth marketingGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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