My Digital Farmer Podcast

359 Are You Tracking This Number in Your Farm Business?

29 Apr 2026

Contributed by Lukas

What if the growth you've been chasing… isn't actually about getting more customers? In this episode, I'm introducing a simple (but incredibly power...

358 Timing is Everything: The Best Time to Sell Your Farm Products

22 Apr 2026

Contributed by Lukas

I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate...

357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours

15 Apr 2026

Contributed by Lukas

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I...

356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms

08 Apr 2026

Contributed by Lukas

What actually happens inside a Farm Marketing School coaching call? In this episode, you're getting a rare, behind-the-scenes listen to a real 1:1 str...

354 Stop Selling the Product & Start Building the Offer

25 Mar 2026

Contributed by Lukas

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353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying

18 Mar 2026

Contributed by Lukas

The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn't buy it. Wh...

352 The Hidden Goal of Every Farm Promotion

11 Mar 2026

Contributed by Lukas

I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. ...

351 How to Find Weekly Email Topic Ideas When You Don't Know What to Say

04 Mar 2026

Contributed by Lukas

Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you're thinking: "I KNOW I should email my list… but what on earth do ...

350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers

25 Feb 2026

Contributed by Lukas

A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a...

355 The 3 Mindset Blocks Behind Selling Your Farm Products

25 Feb 2026

Contributed by Lukas

You don't have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They d...

349 What Do I Put on My Farm's Website Homepage?!

18 Feb 2026

Contributed by Lukas

Have you ever stared at your farm's website homepage and thought… what am I even supposed to put here? Your website is the source of truth for you...

348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)

11 Feb 2026

Contributed by Lukas

   What if your farm didn't have to "scale up" to be successful? What if it could stay small, seasonal, creative — and stil...

347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares

04 Feb 2026

Contributed by Lukas

What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple prom...

346 What to Put Inside Your Farm's Media Kit with Erika Tebbens

28 Jan 2026

Contributed by Lukas

Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: "Can you send over your media kit?" And I froze....

345 — The Energy of Money: FMS Money Mindset Series

21 Jan 2026

Contributed by Lukas

This week on the podcast, I'm pulling back the curtain on something I've never shared publicly before… Inside Farm Marketing School, we've been doin...

344 How to Win Back Customers Who Have Gone Cold

14 Jan 2026

Contributed by Lukas

  What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who ...

343 Goal Setting - Finding Your One Word Intention for the New Year

07 Jan 2026

Contributed by Lukas

Every January, we're told to start fresh by setting goals, building plans, and fixing what didn't work last year. But what if that pressure is the ver...

342 The 12 Day of Christmas Song - Farm Marketing Edition

17 Dec 2025

Contributed by Lukas

Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we're doing it farm-...

341 Should You Join Farm Marketing School? ALL the Details!

10 Dec 2025

Contributed by Lukas

When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" —...

340 Farm Marketing School Success Story: Patty from Lonely Lane Farms

03 Dec 2025

Contributed by Lukas

In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run ope...

339 How I Got 234 CSA Members to Sign Up in One Day

19 Nov 2025

Contributed by Lukas

What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—...

BONUS Quick Tips for Selling More Farm Products for the Holidays

14 Nov 2025

Contributed by Lukas

Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo." But guess what? It's not. This time o...

338 How to Manage Your Farm Facebook Group Between Seasons

12 Nov 2025

Contributed by Lukas

This week's episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: "As our season ends in December a...

337 How to Build a Simple Referral Engine for Your Farm

05 Nov 2025

Contributed by Lukas

What's the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to ...

When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call

29 Oct 2025

Contributed by Lukas

What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was...

335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time

22 Oct 2025

Contributed by Lukas

As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we ma...

334 The Anatomy of a Great Email Offer — A Deep Dive Audit

15 Oct 2025

Contributed by Lukas

Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to ...

333 Finding Your Farm's Gateway Offer

08 Oct 2025

Contributed by Lukas

Most farmers try to push the "big sale" first… but what if your smallest product was actually the secret to long-term customer loyalty? In this epis...

332 Quick Tip - How to Get Your First Farm Testimonials

01 Oct 2025

Contributed by Lukas

One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your cust...

331 Coaching Call: Advice for a Farmer in their First Year

24 Sep 2025

Contributed by Lukas

Ever wonder what it's really like inside one of my monthly FMS coaching calls? In this episode, you'll listen in on a real strategy session with a fir...

330 The Farmers Market Sales Script Playbook: Buzzwords, Closes & Conversions

17 Sep 2025

Contributed by Lukas

In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions...

329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job

10 Sep 2025

Contributed by Lukas

Ever wonder what a farmer actually posts on social media every week? In this episode, I'm pulling back the curtain. You'll hear the exact posts I publ...

328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More

03 Sep 2025

Contributed by Lukas

Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever p...

327 Turn "Sold Out" Into Your Best Marketing Tool

27 Aug 2025

Contributed by Lukas

What if you stopped hiding your "sold out" signs—and started using them as a marketing advantage? Last week, while I was restocking products in our ...

326: Making the Most of a TV Media Opportunity for Your Farm Business

20 Aug 2025

Contributed by Lukas

August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would yo...

325 Twenty Ways to Use Farm Merch in Your Farm Marketing

13 Aug 2025

Contributed by Lukas

When most people think about farm merch—aka swag—they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But what if I t...

324 8 Instagram Story Ideas You Can Use for your Farm Every Week

06 Aug 2025

Contributed by Lukas

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They're fast. Raw. Relatable. And they let you...

323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident

30 Jul 2025

Contributed by Lukas

What if your next high-converting Facebook ad wasn't something you had to invent from scratch—but was already hiding in plain sight on y...

322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference

23 Jul 2025

Contributed by Lukas

What if there was a way to instantly get in front of new customers who are already primed to trust you? In today's episode, we're digging ...

321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience

16 Jul 2025

Contributed by Lukas

If your farm sells bulk meat, you've probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before ...

320 How to Create a VIP Customer Strategy for Your Farm Part 2

09 Jul 2025

Contributed by Lukas

Last week we mapped out what your farm's VIP program could look like. This week, it's time to bring it to life. How do you structure it? Communicate i...

319 How to Create a VIP Customer Strategy for Your Farm Part 1

02 Jul 2025

Contributed by Lukas

Have you ever walked into a place so often that the staff knew your name—and your order? There's something magical about being recognized and treate...

318 How Farmers Can Use July 14 to Create Buzz and Sales

25 Jun 2025

Contributed by Lukas

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that Jul...

317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week

18 Jun 2025

Contributed by Lukas

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them w...

316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained

11 Jun 2025

Contributed by Lukas

Have you ever noticed how your mid-tier product seems to sell the best?   That's not an accident.   This week I was researching pick...

315 What's a Thank You Page in Farm Marketing?

04 Jun 2025

Contributed by Lukas

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and...

314 The Power of a Beta Test in Marketing

28 May 2025

Contributed by Lukas

Have you ever had a big idea for your farm business—but you didn't act on it because it felt too overwhelming or risky? That was me. Until my coach ...

313 Building Systems and Automations into Your Farm Business Using Zapier

21 May 2025

Contributed by Lukas

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you're already doing? In this episode, I ...

312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business

14 May 2025

Contributed by Lukas

What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? ...

311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)

07 May 2025

Contributed by Lukas

May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down w...

310 Selling Flowers to Florists with Abundant Blooms Flower Farm

30 Apr 2025

Contributed by Lukas

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the...

309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks

23 Apr 2025

Contributed by Lukas

Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer ...

308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days

16 Apr 2025

Contributed by Lukas

It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search late...

307 Five Signs It's Time to Raise Your Farm Prices

09 Apr 2025

Contributed by Lukas

Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their fa...

306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)

02 Apr 2025

Contributed by Lukas

Is your farm's sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy ag...

305 Top 5 Places to Advertise Your Farm's Lead Magnet

26 Mar 2025

Contributed by Lukas

March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up is...

304 How to Document Your Farm Promotions So You Can Recycle Them Easily

19 Mar 2025

Contributed by Lukas

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if...

303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate

12 Mar 2025

Contributed by Lukas

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your pl...

302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

05 Mar 2025

Contributed by Lukas

Feeling like you're always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but al...

301 Creating Marketing Peaks – The Secret to More Predictable Sales

26 Feb 2025

Contributed by Lukas

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you cou...

300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

19 Feb 2025

Contributed by Lukas

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too ...

299 Unlock the Power of Product Collections in Your Farm Business

12 Feb 2025

Contributed by Lukas

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, sea...

298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)

05 Feb 2025

Contributed by Lukas

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" ...

297 How to Be the Guide Your Customers Need

29 Jan 2025

Contributed by Lukas

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my...

296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long

22 Jan 2025

Contributed by Lukas

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goal...

295 How to Use Weekly or Daily Specials to Increase Farm Sales

15 Jan 2025

Contributed by Lukas

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I'm diving into the power of we...

294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty

08 Jan 2025

Contributed by Lukas

January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I'm sha...

293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

25 Dec 2024

Contributed by Lukas

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week's episode, I'm giv...

292 My End of Year Housekeeping Tasks for Farm Marketing

18 Dec 2024

Contributed by Lukas

As the year winds down, it's the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I'm pulling back the c...

291 Debrief: My CSA Early Renewal Campaign Results!

11 Dec 2024

Contributed by Lukas

What does it take to run a wildly successful CSA renewal promotion? In this episode, I'm breaking down the results of my recent early bird campaign an...

290 I Threw Together This Farm Marketing Promo in ONE HOUR

04 Dec 2024

Contributed by Lukas

Ever feel like you don't have enough time to create a great marketing campaign? What if I told you it's possible to throw together a full week's worth...

289 How to Quickly Qualify a Farm Lead or Prospect

27 Nov 2024

Contributed by Lukas

Are you struggling to identify and prioritize your best customers? Ever felt like you're just throwing spaghetti at the wall, hoping for a sale to sti...

288 How Much Longer?... The Value and Purpose of Waiting in Business

20 Nov 2024

Contributed by Lukas

Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in bus...

287 The Corporate Transparency Act Deadline: What Every Farmer Should Know

13 Nov 2024

Contributed by Lukas

Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering tha...

286 What's Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead)

06 Nov 2024

Contributed by Lukas

November 6, 2024 by Corinna Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings ...

285 Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine

30 Oct 2024

Contributed by Lukas

Are you creating value-added products and selling them in your farm business? After hearing this episode, you may decide to get started! "Value-added"...

284 Holiday Promotions: How to Prep Your Farm's Online Store for the Holidays

23 Oct 2024

Contributed by Lukas

With the holidays coming, are you preparing any farm promotions to finish Q4 strong? If not, this episode is for you. I've invited my friend Christina...

283 CSA Early Renewal Promotions: My Process

16 Oct 2024

Contributed by Lukas

Are you a CSA farmer that has to get their members to "renew" every year and it always feels like a STRUGGLE? I've got you, my friend, because in this...

282 The Secret to Turning Small Actions into Big Commitments: How to Make Customers Stick

09 Oct 2024

Contributed by Lukas

In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired ...

281 When to use Fixed Price v. Percentage Discounts

02 Oct 2024

Contributed by Lukas

Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!" Percentage off discounts. You've seen those too: "Get 20% off when you spend $...

280 Marketing Raw Milk Herd Shares with Katie Miller

25 Sep 2024

Contributed by Lukas

When it comes to selling raw milk to the public, farmers face legal and health challenges that make it really hard to provide this product. Luckily th...

279 Inside a Farm Marketing School Coaching Call with Alan Laird

18 Sep 2024

Contributed by Lukas

September 18, 2024 What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's ...

278 What to Post on Social Media (and Why)! Ideas for Small Farms

11 Sep 2024

Contributed by Lukas

What do I post on social media? If you're a small farm in your first 3 years, you're likely spending a fair percentage of your "marketing time" doing ...

277 Blackberry Pond Farm: See Their Elegant and Simple Sales Funnel

04 Sep 2024

Contributed by Lukas

September 4, 2024   Today's podcast guest Sue Miller shares her inspiring story of how she built a thriving farm business in rural Tennessee from gro...

276 Ten Ways to Repurpose a Video in Your Farm Marketing

28 Aug 2024

Contributed by Lukas

So you're creating videos in your farm marketing. Wonderful! Now how do you get the most mileage out of them? If you're like most businesses, you spen...

275 Tips for Using Video in Your Farm Marketing - Getting Started

21 Aug 2024

Contributed by Lukas

Are you doing video in your farm marketing? If not... why not?! Video is my go-to content creation method. Perhaps it's because I'm a natural public s...

274 Scaling Your Marketing: What Farms Do Differently at Each Level - Interview with Andrew from Local Line

14 Aug 2024

Contributed by Lukas

Today we're talking scaling. I've always wondered "What does an established farm do differently than a beginner farm --when it comes to marketing and ...

273 What the Oshkosh Air Show Taught Me About Building Brand Community and Culture

07 Aug 2024

Contributed by Lukas

A few weeks ago, I drove my two boys up to Oshkosh, Wisconsin, for their annual weeklong Air Show. The EAA Venture Air Show in Oshkosh is the largest ...

272: Ten Ways to Show Social Proof in Your Farm Marketing

24 Jul 2024

Contributed by Lukas

Are you in that stage of business where you are aggressively looking for new customers? Here's something important for you to know: New customers need...

271 KPI: How to Calculate Your CAC (Customer Acquisition Cost)

17 Jul 2024

Contributed by Lukas

How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's...

270 How to Calculate Your Order Minimum for Your Online Farm Store

10 Jul 2024

Contributed by Lukas

Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you.  One of those suggestions was to create an "or...

269 Top 3 Ways to Increase your Farm Store's AOV

03 Jul 2024

Contributed by Lukas

July 3, 2024 Recently, I've been looking for ways to increase our weekly online store revenue in our Local Line store. I noticed that we had a LOT of ...

268 Managing Your Brand's Energy

26 Jun 2024

Contributed by Lukas

I still remember the first day of our first week of CSA this season.  It felt electric! I woke up with so much excitement. I had a big to-do list, an...

267 How many emails do I send each week when I have multiple segments?

19 Jun 2024

Contributed by Lukas

Today's episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week whe...

266 Use This Weekly Checklist to Sell More at the Farmer's Market

12 Jun 2024

Contributed by Lukas

This podcast is for all of you who go to farmer's markets!! Do you want to walk away from the market feeling like you did everything you could to maxi...

265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2)

05 Jun 2024

Contributed by Lukas

This episode is PART TWO of a series all about "ways to use coupon codes in your online store." If you have an online store, these are a great way to ...

BONUS: Join My FREE Coupon Code Challenge for Farmers this June

03 Jun 2024

Contributed by Lukas

A few days ago, I had a spontaneous idea...  I needed to set up my coupon codes in my e-commerce store. (Local Line recently announced that they wer...

264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)

29 May 2024

Contributed by Lukas

COUPON CODES!!  Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They're also...

263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy

22 May 2024

Contributed by Lukas

May 22, 2024 Are you using SMS in your  marketing? SMS is "code" for text messaging. It stands for short message service. And in today's podcast, my ...

262 What do I SAY to attract more farm customers?

15 May 2024

Contributed by Lukas

Raise your hand if you want to find more farm clients... I often hear farmers lamenting that they can't find enough customers. Maybe the people you ar...