3 weird businesses doing $10M, $20M, $30M
episodePreviously titled “The $30M app that lets you invest like a politician” — renamed by the publisher on Aug 3, 2026
Transcript
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What’s the episode setup and who are the hosts and guests?
All right, I own $40 million, $10 million in revenue. We acquire and this year we'll generate around $20 million of revenue. We manage and that makes $30 million per year of revenue for the company.
Those are three ideas that didn't even exist in my cone of vision. You know, I didn't even know that people do businesses like that.
I feel like I can rule the world. I know I can be what I want to. I put my all in it like no days off on the road.
All right, how does it feel to be in real life? This is strange. This is weird. It's been... There's normally a screen right here. Actually, we should put a side-by-side of the last time we were in person in San Francisco doing it on the red chairs. So when you started this thing and then I came on two or three months later, we had these bright red chairs that we bought off Amazon for $150. And it was just us sitting on chairs. And I hated it because you could see a crotch shot.
Yeah, I think I might be doing it now.
And you're just sitting like this. And then we had a...
camcorder we would have a guy in the room and we'd be like hey are we good to go is it all good audio video and he'd be like i think so it was like i think so is like not what you want to hear from the guy who's just setting up he was my severed intern yeah and it was one camera you ever done audio before no but i hear you yeah yeah i can hear you great um what do you think of new york you've been to the bodega yet
Yeah, we went to a bodega, yeah. So I talk about bodega culture. I don't know if you've seen any that I've impressed. Have you seen any that I've impressed you?
I have to stay out of bodegas because I just start chatting it up for too long. It's the best, right? I'm like, dude, I've been here for 75 minutes talking to this guy.
Dude, like the cashier, right? It's the best. I'm friends with so many bodega owners.
We could do a full MFM just inside a bodega. We probably should have done that, actually.
And like, it's the pure definition of entrepreneurship because you could clearly tell like, oh, one day someone asked for cereal. Now they have 10 Costco sized things of cereal and they're individually packed into an iced coffee cup and they just sell cereal now.
Like that's just what they do.
There's no like, does this go with our mission statement? Like, no, we sell cereal now. Right. I don't know if you need a license to sell food, even though it says don't repackage us for individual sale, we sell cereal now. And that's what I love. All right, so today we're doing something a little bit special. You said you were coming and I reached out, I basically just slacked like the Hampton channel. I go, who in New York has like an odd business that we can like impress Sean with? And so we picked three different entrepreneurs. I tried to find three businesses that were off the beaten path a little bit because that's why people like watching MFM, you guys like watching or seeing like kind of strange businesses.
So hopefully you can open up your mind being like, oh, there's a million ways to get done whatever I want to get done and build a big company. Right. So I picked three. Okay. Okay. So they're going to come on. What are they going to do?
So... We told him, we just bumped into him. We just told him, hey, come in here and don't start with words. As MFM, you got to start with a number. And don't make us dig it out of you. Just give it to us. You know the shtick. You know what we like to do. We like to know MFM. We like you to not be humble and brag about that. We want you to brag a little. So they're going to say a number. They're going to say what they do. And then we're going to get to know their business because we're nerdy about businesses. And then at the end, you know, we will ask them two things. We'll ask them what adjacent business opportunities are there? Like what other businesses do they see? because of where they are in their tiny niche that we don't have enough exposure to that other people might go run at.
And then two, like, how can we help them? Like, what's the burning question?
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Chapters
6 chapters
1
What’s the episode setup and who are the hosts and guests?
0:00–8:19
2
How does Haven Lifestyles build a $10M real-estate junk-mail magazine business?
8:19–9:47
3
How does Haven Lifestyles target readers and mail routes to sell ads?
9:47–22:51
4
What growth tactics and retention strategies could scale Haven Lifestyles to $100M?
22:51–51:25
5
How does Team Outsider acquire and operate family-owned campgrounds for $20M revenue?
51:25–59:07
6
What operational improvements did Team Outsider use to double campground NOI and refinance?
59:07–1:10:08
Speakers
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How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung)