The surprising product that built Italy's richest family
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Who invited Shaan to a high school graduation and why does it matter?
I got to bleep this out, but and he's extremely multi-billionaire.
Extremely multi-billionaire. Extremely.
Sam, I have here in front of me a letter that I need to read for you. So I open the mail and I see an invitation Like this, to a graduation. And I think, that's not my cousin. That's not my nephew. Who is this? Dear Sean, my name is Quinton Wood. I've been listening to MFM since 2021. Over the last five years, you and Sam's podcast has made a huge impact on my life, shaping how I see the world, investing in stocks, my goals, my life. Your podcast brought me a lot of joy and helped me through long runs and study sessions. You and Sam have directed my life for the better. So thank you. I'm a high school senior this year. And because of the profound impact you've made in my life, I want to invite you to my graduation and graduation party.
He lives in Colorado. Thank you for taking the time to read this and everything you do. Keep making more episodes. Sincerely, Quentin Wood, high school senior.
Baller.
Isn't this amazing? Baller.
Congrats, Quentin. Take a bow, Quentin. How good is that, man? I love this kid. If you're under the age of 24, you should do some of these things that might sound insulting. Like we said, that's endearing, or I would never say that's cute, but like you feel like that emotion. You should 100% embrace doing those things because you can only get away with this for the very small time, and it's totally appropriate and totally awesome.
It's like poop in your pants. You can only do it for so long.
And then you could do it later in life. But this type of stuff, 100% is awesome.
And by the way, a bunch of people have written letters, but just inviting to the high school graduation was so endearing. I just thought, I was like, oh, that's so wonderful. Diego was like, so we're going to go? I was like, no, hell no. We're definitely not going. But I will play him the song and give him the clap. This is great. Okay, I want to tell you about this business story that, to me, this is a billy of the week. So this is a billionaire family that I found really fascinating. I've been into these like family dynasties. Last week, I think we were talking about Cargill. And this one is- Wait, I want to try and guess these. I like trying to guess. Let me give you a couple of clues so you know which direction you're going.
The richest man in Italy.
Sunglasses or chocolate?
Chocolate.
Chocolate. Okay. Do you know who it is? Yeah. Roche, is it called Roche something? Ferrero Rocher.
Yeah. So, okay, well, you got that pretty quick. It's a lot less fun when you just know the answer, huh? If I was a teacher, I would just be like, well, fine, teach yourself then and walk out of this mess. Dude, this family story is amazing. So I love, for a Rocher, the chocolate. I don't know if you're a fan. Do we have one? Oh, here. So for those who don't know, I have some here. Got this from the grocery store this morning because I was so inspired by these guys. I was like, I'm going to go support their small business.
Yeah, he bought local.
He's worth $32 billion. So these chocolates are kind of amazing. The packaging is amazing. If you've ever had one of these, you really feel like you're eating something special. And I got to be kind of interested in like, what's the backstory of this? Turns out this family invented Nutella. They invented Tic Tacs. They invented like a whole bunch of Kinder, the Kinder Bars and Kinder Eggs. They invented like several of these like really big things. And now they own a whole bunch of other businesses. So I want to tell you the story of this company that it's one of the most secretive family-owned businesses in the world. They do like $20 billion a year in revenue. The founder, the main guy, the heir, he runs the company and is the richest man in Italy.
And the way they did it, it's really fascinating. So back in the day, this was post, right after World War II, Italy, which was like, you know, not in great shape post-World War II, it was trying to kind of bounce back. And so this guy, the grandfather of this guy, he decides, I'm gonna start making chocolate.
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Chapters
4 chapters
1
Who invited Shaan to a high school graduation and why does it matter?
0:00–6:48
2
How did the Ferrero family turn post‑war chocolate into a Nutella empire?
6:48–17:27
3
What product and packaging innovations made Ferrero a marketing powerhouse?
17:27–33:52
4
How did Ferrero use acquisitions to build a global candy portfolio?
33:52–47:53