“Every great brand has something in it that’s very unique and distinctive and belongs on this planet, and the best brands are the ones that know how to take that and constantly evolve it. Those brands stand the test of time.” - my guest, Amanda BaldwinOver the past three years, UV protection brand Supergoop! (est. 2007) has rapidly become a household name, and it’s no surprise that President Amanda Baldwin is behind the effort. Having received degrees from both Harvard and Wharton, experience as a private equity investor and marketing director at Dior and Clinique, Baldwin has an unparalleled understanding of both beauty technology and narrative. Now, as her work with Supergoop! founder Holly Thaggard continues to grow, the duo’s number one mission is to build an education and love around a product that so many people tend to avoid: sunscreen! Listen to hear us discuss:How to stand out when trying to start a career in beautyBrand DNA and origin story of Supergoop The business of beauty and how it’s changedWhat she learned working at LVMHWhat every great brand has The story behind the famous (& my fave) Unseen SunscreenWhat clean beauty really even means?& so much moreStay in touch with me: @brookedevardJoin the Naked Beauty Community on IG: @nakedbeautyplanetRate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) For information regarding your data privacy, visit Links:Blue Ocean StrategySupergoop! Superscreen Daily MoisturizerSupergoop! Defense Refresh Setting SprayPat McGrath FetishEyes MascaraSupergoop! Shimmershade EyeshadowSupergoop! Sun-Defying Body OilSupergoop! Glow Stick Sunscreen Hosted on Acast. See acast.com/privacy for more information.

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