Next Level Pros
#133: Increasing 30% year over year with no marketing? Will it still work?
26 Dec 2024
Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future. Apply to be on the show: https://forms.gle/hwDijQPFyKCEtHNs8 Highlights: "Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business” "Mentorship and understanding marketing are key for us." "If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer." "Creating a strong company culture with clear values has been a big focus for us." Timestamps: 00:00 Paid Advertising as a Business Generator 02:20 Urban Oasis - Background and Growth 05:00 Early Days - Hands-on Work and Expansion 09:21 Deciding to Go All-In on the Business 12:06 Current Team Size and Challenges 15:48 5-Year Vision and Growth Plans 21:11 Marketing Quadrants and Strategies 25:00 Importance of Paid Advertising 32:23 Pricing Strategy and Profit Margins 38:46 Scaling Considerations and Overhead 47:39 Integrating Sales and Marketing 57:19 Lessons Learned from Next Level Pros Want me to teach you how to grow your business? Text me! 509-374-7554 Want access to more of my content? Click the link below for all of our latest updates and events! https://linktr.ee/nextlevelpros Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true Watch my latest Podcast Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281 Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a YouTube- https://www.youtube.com/@NextLevelPros
Full Episode
Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business. 50 grand a month, does that scare you?
Yeah, I mean, marketing is scary.
Like, it's based on revenue. I mean, in my brain, it's like, oh, we can handle that very fast. Right, right. But now it's scary, I think. Yeah, and if you're not used to doing it, it should be scary, right? We have two quadrants unexplored. I'm curious to see, like, hey, if paid quadrant two is the highest ROI, we've never nibbled at it.
What does that mean if we actually put a lot of our time and focus into quadrant two? And then back to Daryl's point, it's a domino effect because we pay marketing to get clients, but then those clients are going to do our same concept, which is referrals. So it really is a domino effect. So I am very curious on that.
Everybody, welcome to another episode of Next Level Pros. Today, we have Carter and Josh. They flew in here from Austin. Super excited to be diving in and talking about their business. They're building a pretty sweet business down in Texas. Urban Oasis is the name. It's a landscaping business, correct? Correct. Yes, sir. Yes, sir.
So thank you so much for being here with us, too. Very excited to be here. Carter and I just flew in from Austin at a 4 a.m. flight. But yeah, so we Urban Oasis, we actually do design and build. So it started more of a landscaping and we've built it out to do outdoor construction. In general, that's what it's at now.
22%.
So 22 net. So for those that are listening and just understanding the difference, so net is obviously what you take home at the end of the day, considering ad backs, some of it's going into the inventory or whatnot. Gross margins, what's your guess is gross margins right now?
So we're closer to like 58% on gross.
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