In this episode of the Niche Pursuits podcast, Tom Szaky shares how he built TerraCycle from a college dorm room idea into a global company with close to $100 million in annual revenue. He explains how finding business opportunities in overlooked markets helped TerraCycle become a leader in hard-to-recycle waste, while also revealing the marketing strategy behind thousands of earned media mentions. Tom also discusses launching Loop, expanding into adjacent markets, raising capital, and acquiring complementary businesses. If you're looking for fresh ideas on business growth, marketing, and long-term entrepreneurship, this conversation is packed with insights you can apply to your business planning. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about TerraCycle: https://www.terracycle.comInvest in TerraCycle: https://invest.terracycle.com/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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