On Purpose with Jay Shetty
Emma Grede: #1 Trick Successful People Use Every Day (THIS Will Open Doors You Didn’t Know Existed!)
19 Nov 2025
What’s one habit that’s helped you succeed lately? What made you decide to stick with that habit? In this special live conversation, at The Theater at Bill Graham Civic Auditorium in San Francisco, Jay sits down with entrepreneur and industry leader Emma Grede for a conversation every builder, creator, and business-minded thinker needs to hear. Together, Jay and Emma unpack a challenge that holds so many talented people back, caring too much about what others think. Emma shares the early moments in her career when she stayed quiet in rooms where she deserved to speak, the times she underestimated her own value, and the double standards she had to navigate as a woman in business. This episode is a powerful reminder that confidence isn’t something you wait to feel, it’s something you build through action, decision-making, and showing up for the opportunities in front of you. As the conversation deepens, Emma shares the mindsets that shaped her path, from a kid obsessed with fashion magazines to a visionary leader with a global reach. She breaks down why excellence starts with showing up fully in whatever role you’re in, how competence is the foundation of real confidence, and why chasing “passion” isn’t always the most strategic move. Jay adds powerful reflections on focus, leaning into your strengths, and accepting that you don’t need to be great at everything to succeed. This is an honest and refreshing look at what it really takes to trust yourself, take bigger swings, and grow into the person you’re meant to be. In this interview, you'll learn: How to Stop Caring What Others Think How to Build Confidence Through Competence How to Use Fear as Fuel, Not a Setback How to Become Excellent at What You’re Doing Now How to Set Your Own Standards, Not Society’s How to Start Before You Have It All Figured Out You don’t have to wait until you feel fully ready, fully confident, or fully “enough.” Start where you are, use what you have, and trust that focus, effort, and self-belief will do more for your future than fear ever will. With Love and Gratitude, Jay Shetty Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here. Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Intro 00:44 Why Do We Worry About Others’ Opinions? 02:12 Opportunities Lost to Comparison 04:09 The Double Standards for Women in Business 07:19 Why You Must Start With Yourself 09:57 The Three-Word Mantra for Career Growth 11:58 Visualize the Life You Want 14:27 Follow What Gives You Energy 16:47 How Competence Builds Real Confidence 18:23 What’s Actually Distracting Us From True Focus? 20:52 Build a Circle That Complements Your Strengths 24:46 Teaching Kids to Chase Their Own Dreams 28:38 Defining Your Life’s Non-Negotiables 32:25 How to Choose What Truly Matters 37:46 Owning Your Truth Creates New Opportunities 40:59 Start Small: Scale Down and Test Your Idea Episode Resources: Emma Grede | Website Emma Grede | Instagram Emma Grede | Facebook Emma Grede | LinkedIn Emma Grede | TikTok Emma Grede | YouTube Good AmericanSee omnystudio.com/listener for privacy information.
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