YouTube is one of the biggest media companies in the world. In 2020, we uploaded 500 hours of footage to the site every minute. And on average we watched over 5 billion videos every day. It’s a broadcasting machine so complex, it would make Marshall McLuhan’s head explode. OTM Correspondent Micah Loewinger has been obsessed with YouTube since he was 13. Last fall he sat down with journalist Mark Bergen to discuss his new book, Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination. According to Bergen, the founders of the site originally envisioned something more akin to Tinder than homemade TV. This is a segment from our September 30, 2022 program, Still Loading…. On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Twitter and Facebook @onthemedia, and share your thoughts with us by emailing [email protected].

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“What did the council decide on item 42?” — answered with the speaker and the moment.