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On the Media

Sports Media’s Big Gamble on the Betting Industry

02 Apr 2025

Description

According to the American Gaming Association, bets on March Madness basketball games could amount to as much as $3.1 billion. Almost every national sports outlet — ESPN, The Athletic, Bleacher Report, NBC, CBS, The Ringer — has partnered with a major sports betting company. Big money is changing hands. What does that mean for sports journalism? On the Media producer Rebecca Clark-Callender reports in a piece that first aired a year ago. On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Twitter and Facebook @onthemedia, and share your thoughts with us by emailing [email protected].

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