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Chapter 1: What are Trump's confusing statements on Iran?
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Chapter 2: How is the U.S. involved in a potential quagmire in Iran?
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He's got to, I'm going to tell him he can't talk that much. He's got to limit his talking. Hi, everyone. This is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher.
And I'm Scott Calloway.
Scott, I have officially left your apartment in New York State.
Oh, you moved into your new place.
Yes, I bought a small apartment in Brooklyn, in Park Slope.
In Brooklyn, where all the cool kids are.
I have to say, I enjoyed it. We went this weekend. We went to Ikea for 17 hours, which was fun, actually. Bought a range of inexpensive furniture, and it's very lovely, actually.
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Chapter 3: What are Elon Musk's plans for the SpaceX IPO?
It's very nice. I miss you, but I have to move on. Our housing relationship.
So do you know how many times I've been to Brooklyn in 25 years?
How many?
Twice, both times to go to the Soho House there. There's no reason to ever leave the island unless you're going to JFK or LaGuardia.
Okay. We're very well known in Park Slope. I can tell you that. I got stopped.
Oh, I don't doubt it. It was crazy. You're like royalty in Brooklyn. Jesus Christ. I can't even imagine. Hi, Kara. Welcome to Brooklyn.
I know. That's exactly what happened.
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Chapter 4: How could the SpaceX IPO impact Musk's wealth?
Two other things, let me just say. Two other phenomena. So I have all these books that I get for my podcast, and probably you do too, right? I cannot get rid of them here. I put them out on the stoop in Brooklyn. They were gone. Like, I have to say, I get all these free books, and they're good books, and they're all interesting, but I like the whole...
culture of people walking by and taking things and giving away things. It's really nice. And so we are now officially semi, not, we don't live there, but it's nice. And anyone can stay. All you listeners can stay at my Brooklyn place. No, you can stay. I extend an invitation to you, Scott Galloway.
Yeah, it's going to happen.
It's going to happen because it has IKEA furniture. That's why.
You went to IKEA. Yeah, I love IKEA. Why do you like IKEA?
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Chapter 5: What legal victory did Anthropic achieve against the Pentagon?
Because actually, it's perfectly nice stuff. If you get the slightly more expensive stuff there, it's fine. I have really nice furniture in where I live and I just don't need more furniture.
When I was there, the IKEA sales lady wanted to have sex with me, but all I wanted was one night stand.
I don't believe you have an Ikea joke at the ready. I have to say, Ikea works really well. It's in Red Hook, and it was nice. The kids have a good time. We put them in small land. Do you know how everything has the weird names at Ikea?
I don't. I don't think I've ever been to an Ikea.
Oh, okay. In any case, there's a place to put children while you shop. And then you have meatballs at the end. It's really Swedish meatballs. The whole thing is fantastic. And pear soda. It's very pleasant. So anyway.
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Chapter 6: What concerns are raised about the White House's new app?
It's a phenomena. It is.
I still was making furniture all night long.
I don't know. Ikea for me is like a porn video and that is I'll never be able to do the same thing at home. It just, it looks different at Ikea than in my own home when I try it.
Yeah. Well, I'm a lesbian, so I can assemble things well. I'm very good with that.
Yeah, I was going to say, are you building a wood canoe in your living room?
I did. I have to build this bed. I gave up on it.
Woodwork?
Yeah. The other thing I did, and I want to recommend, I went to my friend Sean Hayes' show called The Unknown. And it's a little bit about internet. It's a little bit about, it's really good. It's a one-man show. It's a, I think it's by David Cale, I think is the playwright.
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Chapter 7: What are the implications of the White House app on privacy?
What a wonderful show. I have to, we had a really nice time. Is this Broadway? It's off-Broadway. He started off-Broadway. Off-Broadway?
Yeah. My Mexican friend builds all my Ikea furniture. I call him my Instruction Manuel. Perfect.
Oh my God, just, oh God, okay. All right, anyway.
At least upgrade to West Elm.
I have West Elm stuff. I have the other one.
I have positioned the brand of West Elm. It's one of my first clients.
I like West Elm, actually. I have a West Elm bed here, and I love it, I have to say.
You know what the strategy was?
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Chapter 8: What are the wins and fails discussed in the episode?
Well, I'm patting myself on the back. My first strategy engagement out of business school was helping position the old Navy brand, and it was pretty easy. 80% of the gap for 50% of the price, and so my big insight at Williams-Sonoma five years later was, West Elm, 80 percent, Pottery Barn for 50 percent of the price.
Interesting. It's nicer than Pottery Barn. I think Pottery Barn is lost.
The fastest zero to a billion dollar brands in history have been that Axiom, 80 percent of the industry leader for 50 percent of the price, whether it's Southwest or Old Navy or West Elm.
West Elm is a little nicer and then there's the one, Room and Board, which is nice. They do a great job. They do. I get a lot of their .
Not nearly as successful financially though.
Yeah. Then what's the one that has the big air couch?
Well, Restoration Hardware.
Restoration Hardware. That has all of my stuff in San Francisco, I get Restoration Hardware.
I used to be very into merchandising because I was in that business. In my opinion, the greatest merchant of the last 20 years is Gary Friedman, the CEO of Restoration Hardware.
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