Colin spoke with Kees Elands, founder of TrendsActive, about the social media platform BeReal. It's our first episode in English, for which Colin chose a topic from Weekly to discuss with the trend expert. In Kees' opinion, BeReal is a counter reaction to the other social media platforms. What can they learn from each other? Colin and Kees discuss whether BeReal is hype or a trend and how the platform came to be. They also discuss authenticity and the characteristics of Generation Z, which is looking for a more authentic image of itself. This fact is also an important insight for brands. This is part 1 of the special edition of BrandTrust Talks. The next part is about imperfection.
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
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10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
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13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana