Are you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with a podcast that sounds like it was stitched together by someone who barely knows you, your show, or your audience. (If it sounds like I’m describing your last agency-produced episode, well… you said it, not me.)Let’s get something clear: I like Descript. I use Descript. It’s not about burning it at the stake. It’s that people are treating it like some magic bullet, when actually, used wrong, it’s more like shooting yourself in the foot repeatedly on autopilot. You want action? Here it is: listen to this episode and you’ll finally get what makes a difference between editing for quality, and mashing away at “remove filler words” until you don’t even sound like yourself anymore.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

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“What did the council decide on item 42?” — answered with the speaker and the moment.