I'm joined by Brittany Driscoll, co-founder and CEO of Squeeze, to discuss everything from the future of marketing, embracing the discomfort of being a beginner, and how to establish core values. After four years of leading the marketing team for Drybar, Brittany felt called to pursue a new challenge. She teamed up with the founders of Drybar to rethink the massage experience and modernize the whole industry. Brittany describes her process for getting really clear on her personal values and explains why it's important to constantly update them as you learn and grow. For Brittany and Squeeze, part of that has included adopting a franchising model and creating space for like-minded people to join the company and experience entrepreneurship. Brittany shares what her vision is for the impact of the brand and how she and her team are making it happen. In this episode we talk about: The importance of using all five senses in your marketing strategy What Brittany's core values are and how they influenced the foundation of Squeeze Tips for improving your mindset around pivoting into a new career A powerful exercise to support yourself in the midst of making a big decision What Brittany loves about the franchising model If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram! RESOURCES: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH BRITTANY Follow Brittany: @britdrisc Follow Squeeze: @squeeze Learn more about Squeeze: squeezemassage.com CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

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