After eight years as a blogger and content creator, Venessa Kaufman, aka @wetheclassy, noticed a huge shift in the social media space. What started as a way to build community turned into a marketing engine that was draining her energy and creativity. That's where The F Word comes in. Venessa created The F Word to put the power back into the creator's hands and have an intentional space for catching up with your network. In our conversation, Venessa breaks down the science of social media addiction and how The F Word addresses those harmful effects. We also talk about making bold career moves and understanding what drives your decisions. In this episode we talk about: How Venessa made the huge pivot from finance into fashion blogging Trends and changes in social media behavior What sparked Venessa to create a new kind of social media Venessa's vision for The F Word and what you can expect when you sign up for it Features of the app design that eliminate bots and spam content Why Venessa chose to go the crowdfunding route to raise money for the launch RESOURCES MENTIONED: Illogical by Emmanuel Acho The Social Dilemma The F Word Crowdfunding Campaign If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram! Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH VENESSA Follow Venessa: @wetheclassy Follow The F Word: @thefwordapp Learn more about The F Word: thefword.app CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

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