In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.In today's episode, we cover:Core Technology is Storytelling - 0:00Getting a Social Media Teaching Position - 1:03Storytelling as Kingmaker - 4:17Ad Break: Enterpret - 4:28Short Form Video Fundamentals - 11:52Hook, Tension & Conclusion - 13:10Creating Content with Tension - 14:42Content Templates & Structures - 16:58What Makes Videos Go Viral - 18:58The Power of Multiple Hooks - 21:05Traffic Leaking Strategy - 23:41Trend Jumping Explained - 25:16Why Negative News Works - 29:55Video Production Workflow - 41:35Filming in Real Time - 45:20Editing Process Revealed - 48:30Ad Break: Work OS - 53:01Daily Content Creation Tips - 1:12:15LinkedIn Video Strategy - 1:20:16Cracking Instagram Growth - 1:24:28TikTok vs Instagram Algorithm - 1:29:45Building Medium Following - 1:31:36Writing Process for Articles - 1:36:40Using AI for Content - 1:42:15Ad Break: Anvil - 1:53:25Being a Character Online - 1:54:32Character Creation Benefits - 1:59:45Scaling Beyond Yourself - 2:03:45Where to Find Aaron - 2:05:07Brought to you by:Enterpret: Transform customer feedback into product growth with custom AIWorkOS: Your App, Enterprise ReadyAnvil - The fastest way to build software for automating documentsWhere to find Aaron DininLinkedInTwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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