The Art of the Trade War

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Raging Moderates with Scott Galloway and Jessica Tarlov 1h 13m 3 speakers 7 chapters transcribed
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Unknown Speaker 0:00
In every company, there's a whole system of decision makers, challenges, and strategies, shaping the future of business at every level. That's why we're running a special three-part Decoder Thursday series, looking at how some of the biggest companies in the world are adapting, innovating, and rethinking their playbooks. We're asking enterprise leaders about some of the toughest questions they're facing today, revealing the tensions, risks, and breakthroughs happening behind closed doors. Check out Decoder, wherever you get your podcasts. This special series from The Verge is presented by Adobe Express.
Scott Galloway 0:31
Hey, it's Scott Galloway. In today's marketing landscape, if you're not evolving, you're getting left behind. In some ways, it's easier than ever to reach your customers, but cutting through the noise has never been harder. So we're going to talk about it on a special PropG Office Hour series. We'll be answering questions from C-suite execs and business leaders about how to market efficiently and effectively in today's chaotic world. So tune into PropG Office Hour special series brought to you by Adobe Express. You can find it on the PropG feed wherever you get your podcasts. Welcome to Raging Moderates. I'm Scott Galloway.
And I'm Jessica Tarloff.
Scott Galloway 1:10
I just came from the Palm Beach Gardens Department of Motor Vehicles where my 17-year-old son now has a full-fledged Florida driver's license.
Oh, why doesn't he have an English driver's license?
Scott Galloway 1:26
Oh, no, we're not doing that. That's hardcore.
Oh, wrong side of the road?
Scott Galloway 1:30
Yeah, you have to put a big L on your car. Now, they take driving seriously here. No exaggeration. To get his learner's permit, you go in. You, like, say, what's a red light? You're, like, different than a yellow or a green light. And they're, like, here you go. God be with you. And then 10 minutes later, you have... A kid, you have your toddler driving your car home. And then this, he did a driver's test, but it reminds me of that Will Rogers joke that I want to die like my grandfather in his sleep, not the passengers in his car screaming.
Oh, that is funny. That is funny, right?
Scott Galloway 2:05
I like that.
Yeah, I remember my driver's test.
Scott Galloway 2:07
Things have changed so much. I got my driver's license. I had to force my kid to get his driver's license, although he's kind of enjoying driving now. But I got my driver's license literally on my 16th birthday. I spent 120 percent of my disposable income on my car. It was just your car was your identity back in the 80s. Now they don't really care.
Well, Uber has made it a lot easier. And growing up as a city kid, a lot of my friends just never did it. And some still don't have licenses. But my parents, who were good suburban kids— Wanted to make sure that we could always drive. But the big differential or differentiating factor was my first car was a stick shift.
Scott Galloway 2:44
I was going to ask. That's gangster.
And we didn't know that it was when my dad signed me up to buy one of his friend's old cars that he was getting rid of. He said, yeah, no, no, we'll take it. And the guy didn't think to mention that it was stick shift. And so we show up to pick it up. And I'm like, well, what am I supposed to do with this car? So my mom took me to the Great Neck North parking lot, which is where she grew up and she learned to drive, to teach me how to drive stick. And I had a stick shift through college, which made it a lot easier to tell people they couldn't borrow your car. which is a good thing because, you know, in college, everyone just wants to be able to get out. And if you have a cute car, they definitely want to take it. But I had a very good relationship with my college boyfriend who I had broken up with and he asked to borrow my car and he took someone else on a date in my car, which is fine. We're broken up, no hard feelings, all of it. But I had asked if I could actually have it.
And he had made up this whole story and it turned out that he just wanted to be on a date. And then I saw him out and I got pretty upset about it. And I was like, what kind of lie is that to tell someone who is being generous and letting you borrow their car, even though we are no longer in love?

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