In today’s episode, our guest, Dr. Jonah Berger, a Wharton School professor, best-selling author, and world-renowned expert on word of mouth, and consumer behavior…discusses with Jason and Peter, how his cutting-edge research, revealed the six types of words that can increase your impact… in every area of your life! These are the “magic words” that salespeople use to convince clients to buy, customer service reps use to increase satisfaction, lawyers use to persuade juries, and you can use, to motivate people do things they otherwise wouldn’t do! And by the end of this episode, you’ll understand how, by simply altering your words, you can increase your persuasiveness…by 30%!!! Really, no Really! IN THIS EPISODE: The 6-types of Magic Words. Why Dr. Berger decided to study the power of words. The astounding difference between “helping” and “being a helper.” Why appealing to our identity is more persuasive than asking for an action. The power of evoking certainty. Revealing the science of contagion. Using language to intentionally manipulate – is that a good or bad thing? The difference between “should” vs “could” in motivating creative problem solving. What really happens when we ask people for advice. What’s the difference between saying a movie, “was good” as opposed to “is good”? Googleheim: What were the first ever words? *** FOLLOW DR BERGER: Website: jonahberger.com X: @j1berger *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads X See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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