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SaaS Interviews with CEOs, Startups, Founders

100% YoY Growth to $1m Today, Raising $5m on $30m Post

15 Mar 2022

Transcription

Chapter 1: What is the current revenue and customer base of Tommy.ai?

0.183 - 4.271 Nathan Latka

So five grand times 24 customers, you guys are about 120,000 bucks a month right now in revenue?

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4.612 - 13.129 Konstantin Bayondin

Yeah, so we have some customers that are ramping up. So we reached 1 million ARR last December.

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15.488 - 27.905 Nathan Latka

You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.

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28.426 - 50.989 Nathan Latka

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. Hey folks, my guest today is Konstantin Bayondin.

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51.029 - 71.332 Nathan Latka

He's the CEO and founder of Tommy.ai, also ex-CMO of Ozon, the largest e-commerce player in Russia. He's an ex-Martech Senior Director of Compass, ex-BCG, Stanford MBA, and spotted a $20 billion opportunity in digital ad optimization and real estate to now build Tommy.ai, $1 million pre-seed funding to turn lead-gen businesses into e-commerce.

71.352 - 76.157 Nathan Latka

He's also an Ironman finisher and theoretical physicist. Konstantin, are you ready to take us to the top?

76.475 - 80.901 Konstantin Bayondin

Yeah, I'm really happy to be here. And I'm a fan of your podcast, Nathan.

81.362 - 86.869 Nathan Latka

Oh, very cool. Why did you agree? You know, people go, Nathan, why do people agree to come on? You ask them for so many data points. Why do you agree to come on?

88.511 - 98.465 Konstantin Bayondin

We just, you know, to hang out with the guys from the industry, SaaS, enterprise SaaS, and, you know, expand my network in this way.

Chapter 2: What challenges do long sales cycle businesses face?

446.625 - 447.066 Nathan Latka

Was that right?

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448.209 - 452.177 Konstantin Bayondin

Yeah. Yeah. By February, March, and I started to hire people February, March.

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452.197 - 453.921 Nathan Latka

This was two years ago in 2020.

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454.171 - 459.239 Konstantin Bayondin

I started to hire people in 2021 in February, March. Got it.

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459.6 - 473.462 Nathan Latka

Konstantin, sorry. What I'm trying to get to, I'm missing something here with the numbers. You said in 2020, you grew revenue to $30,000 a month. Last year, you said $22,000 a month. So you shrunk your first 12 months in business?

473.695 - 494.762 Konstantin Bayondin

So I started in April 2020, was running it alone. By December 2020, I had $22,000 a month. I still run it alone and I started to hire people in February, March last year, 2021. And by that time I had a 35K run rate per month.

494.782 - 511.366 Nathan Latka

I see. So you went from sort of 20,000 bucks a month in 2020 to 80,000 bucks a month in 2021. That was a couple of months ago to now you're doing about 90,000 bucks a month. Is that right? Yeah. Yeah. I see. I see. That makes sense. Okay. So just to be quick to answer my question, still bootstrapped or you raised?

512.047 - 517.115 Konstantin Bayondin

So we raised $1 million in pre-seed a year ago, closing in April.

518.257 - 519.438 Nathan Latka

And what valuation was that at?

Chapter 3: How does Tommy.ai price its services for customers?

530.108 - 547.453 Konstantin Bayondin

So we could raise less because our revenue grew really well and we still didn't spend even half of the money. But I believe you should raise more than you need all the time in order not to be in a position when you strive for new funding.

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547.473 - 549.215 Nathan Latka

Konstantin, how much of that money is still in the bank today?

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549.736 - 550.938 Konstantin Bayondin

More than half.

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550.958 - 555.505 Nathan Latka

Oh, wow. So more than 500 grand sitting in the bank today. That's great. Are you looking at raising more capital now?

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556.105 - 560.031 Konstantin Bayondin

We are raising money right now. We want to raise a seed up to 5 million.

560.382 - 567.153 Nathan Latka

Okay. Assuming you get exactly what you want, what valuation would you love to raise at?

568.114 - 579.893 Konstantin Bayondin

If I get an offer from a reputable firm for 30 post manipulation, I will happily admit the offer.

583.113 - 606.998 Nathan Latka

Do you guys care about valuation right now, specifically your valuation? Do you think you might raise soon or sell a portion of the company? There is no other tool on the internet that you can use to get a better and higher valuation than FounderPath's new valuation tool. We have over 253 deals that went down over the past 30 days, all the revenue numbers, all the valuations, and the multiplier.

607.038 - 627.95 Nathan Latka

That way you can go filter the data, find companies that are your same size, what they sold or raised for or at, and then use those as comparables in your decks to argue and debate and get. a higher valuation and less dilution, which is the name of the game, less dilution. Check it out today at founderpath.com forward slash products. That's plural forward slash valuations.

Chapter 4: What was the growth trajectory of Tommy.ai over the past year?

921.232 - 924.696 Nathan Latka

That makes a lot of sense. This is a great story, Konstantin. Let's wrap up here with the famous five, right?

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925.296 - 925.977 Konstantin Bayondin

Yeah, let's do it.

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925.997 - 927.659 Nathan Latka

All right. Number one, favorite business book?

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929.081 - 929.942 Konstantin Bayondin

Zero to one, Peter Thiel.

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930.523 - 932.665 Nathan Latka

Number two, is there a CEO you're following or studying?

932.932 - 940.484 Konstantin Bayondin

Yes, Daniel Perikatsky, my former boss from Ozone. I adore his leadership style and customer obsession.

941.025 - 943.429 Nathan Latka

Number three, what's your favorite online tool for building, Tommy?

944.27 - 952.323 Konstantin Bayondin

Similar web, amazing tool. I was one of the early customers in Russia. I love it. So just to spy on your competitors and many more things.

952.804 - 953.906 Nathan Latka

Are you based in Russia right now?

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