SaaS Interviews with CEOs, Startups, Founders
1538 Instagram Stories for B2B Sales Passes $10k in MRR
10 Oct 2019
Chapter 1: What is Clipr and how does it help B2B brands?
Clipper, that's C-L-I-P-R.co. They just launched recently, a couple of months ago. Now they're serving about 20 customers, paying 500 bucks a month, so 10 grand in monthly recurring revenue. They're bootstrapped. They basically help you create Instagram and Snapchat-like stories, but for B2B brands when they're looking to capture leads or drive additional sales.
Team of five people based out there in France. Hello, everyone. My guest today is Nathaniel Suiza. He has built a company called Clipper, which is a solution to create and publish mobile web pages inspired by stories format like on Insta, Instagram, and Snapchat. Since companies struggle to convert on mobile, they make them achieve objectives much quicker.
They help companies achieve these objectives much faster in terms of sales, lead, loyalty, and monetizing attention. All right, Nathaniel, are you ready to take us to the top?
Yeah, sure.
Okay. So, I mean, is it as straightforward as it sounds as a B2B solution that helps companies create story interfaces? Yeah, exactly. That's great. What's the revenue model? Is it SaaS?
Yeah, it's a SaaS model. So it's like a subscription model based on the amount of traffic that companies could need on their web pages that the solution creates. And it could go from $100 to $2,000 per month.
What would you say an average is? More like $100 per month?
Yeah, the average is more like $300 to $400 per month.
Okay, $300 per month. And when did you launch the company? What year?
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Chapter 2: What is the revenue model for Clipr's services?
So it's not a big rate, but we know the reasons for which we lost them. And we think that we didn't target good clients to keep them for a long time.
So that would be, call it 10% annual logo churn, but we're talking about a very, very small sample size here.
Yeah. But also we launched almost for six months, so we don't have enough, uh, you know, historic data to, to know the exact action.
I mean, well, you know, it's more than 10%. You've lost two out of 20.
Yeah. For now. Yeah. Yeah.
Yeah. Um, interesting. Um, how are you getting these customers? You know, how'd you sign up the first customer?
For now, we only do direct sales, so it could be call mailing, intros, direct selling, because we want to understand what other clients need before scaling. So it's one-to-one sales for the moment.
So what's the team size today and how many of them are on sales?
So we are five, and the team doing sales, including me, are two persons.
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Chapter 3: How many customers does Clipr currently serve?
And it takes like two minutes to have the clip ready once you upload the media on it. And you select which field on the form you want.
get the leads and i mean what i'm asking is what's good and what's bad so if i drive a thousand views to that clipper page my 19 ebook um and i asked for their email and then on the second screen i asked them to pay with paypal what what would you consider really good in terms of conversion rate to email lead and conversion rate to actually buying the 19 ebook i i would try to try both
Because you always compare. No, it's not both.
It's the same funnel. They land on the page, they put their email, and then the next step is they purchase.
Yeah. So what do you mean? What is a typical funnel?
I'm asking, you are the guy with the data on how this is converting. So if I drive a thousand leads to my Clipper page, and how many of them putting in their email would be a good conversion rate?
Oh, okay, okay. What is a typical conversion rate that you have on your website? If we have a case of a client, the typical conversion rate without Clipper would be maybe 1% or 1.5%. And with Clipper, we were able to double it.
How, if I wanted to send an email blast out to my 80,000 email subscribers and I put a link in, obviously if they click the link via their desktop, I don't want them to go to the Clipper page. But if they click it via their mobile, I want them to go to the Clicker page. How could I handle that?
When you build a clip with our solution, you have a special link. This link, when you share it, if someone clicking on desktop, it will automatically practically goes on your desktop website. And if he's on mobile, he will go on the clip.
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