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SaaS Interviews with CEOs, Startups, Founders

1739 Construction SaaS VIRUS Plan: $84k MRR, $300k Cash, -$25k Monthly Burn

28 Apr 2020

Transcription

Chapter 1: What updates are shared at the beginning of the episode?

0.031 - 14.144 Nathan Latka

Hey guys, I'm recording this here on April 5th. It's Sunday. Everyone's trying to survive the crisis. Quick note to you guys, we are moving, you know, we used to delay these episodes by, you know, four to eight months after we recorded them in terms of releasing them on the podcast. We've changed that.

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14.225 - 17.753 Nathan Latka

A lot of these interviews you're gonna hear over the next many months are gonna be ones we recorded only

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17.733 - 38.644 Nathan Latka

days prior we think that's a smarter way to run the show i've made the change so expect more urgent information coming out secondly i am getting destroyed on itunes reviews by these people that say nathan's rude he's hard-hitting blah blah blah which by the way i am it's part of my style it's what works the problem is people that love that style never take the time to go leave a five-star review

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38.624 - 57.653 Nathan Latka

So I only get one or five star reviews on iTunes. And right now there's a streak of one star reviews that is driving me crazy. It would mean the world to me, guys. If you're loving the show, you love how direct I am. You like the style. If you go leave a review on iTunes now, if you do that and tweet it to me, text it to me, email it to me, whatever you want.

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57.713 - 75.102 Nathan Latka

I'm going to reply with a very special surprise. I think a lot of you guys will really like it is heavy, heavy data oriented. All right. So I appreciate that. Thanks, guys. Enjoy the show. Checked it selling to construction teams. They've got 300 cash in the bank. Their net burn is $25,000 per month. So they've got some runway to get through this crisis.

75.443 - 91.925 Nathan Latka

The question is, will they start getting mass cancellations from construction companies of which 150 pay them right now about 550 bucks per month. They have 82,000 or about $84,000 a month right now in revenue. They're pivoting their product. to try and work in a virtual scenario as well to continue adding value to their customers.

92.286 - 110.511 Nathan Latka

As a backup, the Norwegian government obviously has a $10 billion bailout plan. He could tap if he needs it. But Tom Erick, I think you're going to get through this just fine. Hello, everyone. My guest today is Tom Erick von Krog-Martensen. He is building a tool called Checkedit, which helps simplify communication in construction projects. All right, Tom Erick, you ready to take us to the top?

111.452 - 115.898 Nathan Latka

I am. Go ahead. So Unique Space, you're selling directly to who at the construction company?

117.059 - 126.372 Tom Erick von Krog-Martensen

We're going to the main constructors and subcontractors and also a lot of the property builders themselves.

Chapter 2: How is Checkedit addressing challenges in the construction industry?

222.101 - 223.662 Nathan Latka

Are you right? Or are you profitable?

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224.08 - 226.983 Tom Erick von Krog-Martensen

No, we are burning. So yeah, we are still burning.

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227.163 - 229.666 Nathan Latka

About how much are you burning per month?

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229.706 - 246.803 Tom Erick von Krog-Martensen

So that's about 200,000 Norwegian kroners. So you can divide that by eight. So yeah, so approximately 20,000 K is... About 25,000 US dollars per month. Yeah, that's great.

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246.923 - 253.53 Nathan Latka

Yeah, that's good. Now, everyone right now is looking at their burn because of the crisis going on with the virus, right? So how much cash do you have in the bank right now?

254.101 - 275.066 Tom Erick von Krog-Martensen

Uh, so we have a cash reserve, uh, with, uh, with the bank. So, uh, we have, uh, quite a few months, uh, left, uh, to live and we have, uh, a bridge fan, uh, financial round, uh, going on with the investors that we have on board. But the big problem is if the clients that we have on subscription stop paying because they don't have money.

275.486 - 285.381 Tom Erick von Krog-Martensen

So that is where the uncertainty is, but otherwise we are financed until we are going break even. But the crisis right now, of course, can be changing thing.

285.401 - 290.191 Nathan Latka

So what does that mean, though, in terms of cash in the bank? You have like two, three, four hundred thousand cash in the bank, something like that.

290.872 - 300.713 Tom Erick von Krog-Martensen

Yeah, we have about three hundred. We have about three hundred K. So three hundred thousand dollars as a cash reserve in the bank. Yeah.

Chapter 3: What is the current revenue and customer count for Checkedit?

337.185 - 350.546 Tom Erick von Krog-Martensen

Even yesterday, a new client signed up. So we actually have a tool that can help them in the crisis because they're not allowed to meet in big rooms. They're not allowed to do construction meetings. They're not allowed to do group inspections on site together.

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350.586 - 365.832 Tom Erick von Krog-Martensen

So what we allow them to do is actually use our tool to do the inspections and then delegate the tasks and follow up without actually meeting face to face. So you can You can actually run and control your project without being face-to-face.

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366.213 - 372.685 Nathan Latka

Interesting. Very interesting. And how many people are on the team today? We are 11. 11 people now. That's great. How many engineers?

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374.167 - 396.482 Tom Erick von Krog-Martensen

So there are four developers and two on customer success who are also doing... development when it comes to onboarding tools and automating the processes within the system. So it's for developers and to customer success developers.

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396.502 - 398.145 Nathan Latka

How many quota carrying reps, if any?

399.126 - 399.527 Tom Erick von Krog-Martensen

Say again?

399.667 - 401.49 Nathan Latka

How many sales reps do you have with quota?

402.162 - 411.577 Tom Erick von Krog-Martensen

We have two sales reps and one marketing person. So the marketing person has also been doing 50% sales, but now he's 100% marketing. So it's two sales and one marketing.

411.637 - 416.725 Nathan Latka

And you told me last time that you had about 36% annual revenue churn. Is that accurate on a gross basis?

Chapter 4: How has Checkedit's funding strategy evolved over time?

630.924 - 637.333 Nathan Latka

Yeah, that's good. That's a good program. All right, let's wrap up here with your famous five. Number one, favorite business book.

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637.353 - 646.724 Tom Erick von Krog-Martensen

Yeah, it's... It's measure what matters. It used to be scaling lean, but now we are working with OKRs. So I really see that measure what matters is a great book.

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646.885 - 648.887 Nathan Latka

Number two, is there a CEO you're following or studying?

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650.809 - 661.78 Tom Erick von Krog-Martensen

Yeah, I really love what Elon Musk is doing. He's quite eccentric, but still, if you want to solve huge problems, you need to be bold and nobody's more bold than that guy.

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662.021 - 664.403 Nathan Latka

Number three, what's your favorite online tool for building your company?

665.53 - 676.405 Tom Erick von Krog-Martensen

Yeah, we're still using HubSpot a lot, so that's good. But I also see that Google Hangouts has been great for us now in these quarantine times because doing web meetings really solves a lot for us now.

676.425 - 678.167 Nathan Latka

Number four, how many hours of sleep do you get every night?

679.769 - 683.394 Tom Erick von Krog-Martensen

I still get about seven hours of sleep, maybe even eight sometimes.

683.414 - 684.956 Nathan Latka

And 47, 48, how old are you?

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