SaaS Interviews with CEOs, Startups, Founders
630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
15 Apr 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Mention and how does it enhance Google Alerts?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 3: What is the customer segmentation and pricing model for Mention?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka.
Chapter 4: How does Mention acquire and retain its customers?
Many of you who I've met in person have seen my unbelievable dashboards that I built. You know, I'm an analytics-like crazy person.
Chapter 5: How does Mention handle customer churn and retention?
I love the data, and I love presenting the data in beautiful dashboards that my team can use on their mobile devices, their phones, and TVs throughout the office. Now, the way I do this without having to hire a big development team is at nathanlacka.com forward slash analytics. It's using a company called Clipfolio, and I'll tell you more later on in the show how I use them.
Chapter 6: What are the marketing strategies that Mention employs?
It's nathanlacka.com forward slash analytics. This is episode 630.
Chapter 7: What role does capital raising play in Mention's growth strategy?
Coming up tomorrow morning, you're going to learn from Greg, who his company, SalesWise, just raised $3 million and finally launched their product. They're brand new. They're currently helping 12 customers develop better relationships with their data.
Chapter 8: What insights does the guest share for aspiring entrepreneurs?
Good morning, everybody. Nathan Latke here, and our guest this morning is Matt Vaxelaire. He is the CEO of Mention, where he moves all Trello cards to the right and closes deals. He splits his time between Paris and New York City. Matt, are you ready to take us to the top? Yep. Very good. So tell us what Mention does and what's your business model. How do you make money?
So Mention is Google Alert on steroids. So basically, we allow any company to know what's being said about their brand, competitors, and products in real time. How we make money, so we're a subscription-based service, so people buy a subscription.
And what is the, just to avoid going into every individual customer kind of cohort, what's the average customer pay you per month?
We have different type of segment of customers. So we have the SME type of customers that pays on average 65 a month. And then we have the mid-market that pays on average 400 a month.
Okay. And again, if you just take an average across your entire customer base, what would you say the average is?
The average would be, I don't have the final number as we really make the distinction here, a number between those two.
Yeah, okay. So maybe like 150 bucks, 200 bucks, something like that?
We launched not so long ago the mid-market offer, so it would be closer to the SME pricing.
Okay, so closer, so somewhere between you said $60 and $400?
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