SaaS Interviews with CEOs, Startups, Founders

654: $100k at Age 19, Now $1.2 Million From 16 Best Selling Books and New Smart Business App, Brin with CEO Dale Beaumont

09 May 2017

22 min

4213 words

2 speakers

09 May 2017

Audio

Description

Dale Beaumont. He's an award winning technology entrepreneur, international speaker and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. One of those companies is now a multi-million dollar enterprise which enabled Dale to become an investor, philanthropist, and has given him the opportunity to set foot in over 70 countries. Famous Five: Favorite Book? – The Seven-Day Weekend What CEO do you follow? – Mark Zuckerberg Favorite online tool? — Voxer How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – Dale would tell himself to really have fun and just enjoy the journey Time Stamped Show Notes: 01:18 – Nathan introduces Dale to the show 02:00 – Dale's first book was published in 2001 02:23 – Dale published a total of 16 books and sold 250K copies 02:26 – All of the books that Dale published were on best-seller list in Australia 02:42 – A best-seller book in Australia sells 5K copies on physical bookshelves 02:57 – Dale was 19 when he started his first company 03:05 – One of Dale's challenges was being so young in business 03:27 – Dale thought that needed to create credibility and the one way to do that was to publish a book 03:45 – Dale's first book was The World at Your Feet which is a personal development book for teenagers 03:50 – When Dale wrote a press release, it got him on national TV, newspapers and magazines 04:23 – Dale's first company's revenue went up after they released his book 04:59 – The book became their launch pad 05:16 – Dale's first company's revenue increased to $500K 05:28 – Dale published a series called Secrets Exposed, which has 15 books—he wrote the series in two and half years 05:43 – The books are interviews conducted by Dale 06:16 – All of the books are self-published 06:39 – Dale worked on the series from 2007 to 2009 06:49 – Publishing this series is one of Dale's most successful ventures 07:10 – In self-publishing, the cost per book goes down when you have 5K copies 07:31 – Dale had a pre-sell for his books 07:48 – Dale also had partnerships with companies, associations and organizations and they pre-purchased his books 08:28 – There was no requirement for the interviewee to purchase a copy of the book 08:38 – When Dale was about to print the copies, he sent messages to people offering a discounted price for bulk orders 08:58 – After 4 books of his series came out, more people approached Dale to be interviewed, so Dale had to set requirements 09:08 – Dale was able to fill out the next 11 books by making people commit to buying 1K copies 09:40 – Brad Sugars is an example of someone who approached Dale 10:21 – Dale started a company called Business Blueprint 11:04 – The company teaches small business owners across Australia and New Zealand how to use technology to improve their business 11:11 – The company started from the ground up and has continued to grow for 7 years now 11:16 – It is doing more than $5M in revenue 11:26 – The company does live events, webinars and membership sites 12:05 – Dale's goal is to provide business education and support 12:30 – Less than 1% of businesses have a business coach or advisor 12:33 – Dale thought that it would be cool to create a product that would give everyone a chance to have a business advisor 12:46 – Dale started to build the world's first AI business advisor and his name is BRiN 12:54 – "BRiN is like the Siri for business" 12:56 – BriN is a smartphone app and is currently on free download in iOs and Android 13:50 – Dale shares the benefit of using BRiN rather than searching your business questions through Google 14:21 – BRiN has had 21K downloads in the past 6 months with 4K weekly users 15:00 – BRiN, overall, has had 164K user sessions 16:10 – Dale self-funded BRiN from the funds he got from his previous company 16:20 – Dale has also been approached by different companies who are trying to talk to small business owners 16:39 – BRiN now offers partnership packages 18:52 – The Famous Five 3 Key Points: One way to "manufacture" credibility is by publishing your own book. It is good to know that you're on the right path in business – and business advisors can help guide you on that path. Work hard, live your life, but make sure you are ENJOYING the journey. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan's life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn't waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Chapters

1. What is the main topic discussed in this episode? 2. What inspired Dale Beaumont to publish his first book? 3. How did Dale's first book impact his business revenue? 4. What strategies did Dale use for successful self-publishing? 5. How did Dale leverage partnerships to boost book sales? 6. What is the purpose of Dale's company, Business Blueprint? 7. How does the BRiN app serve small business owners? 8. What makes BRiN different from traditional business advice?

Featured

Nathan Latka

Dale Beaumont

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 16.082 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

Chapter 2: What inspired Dale Beaumont to publish his first book?

16.062 - 19.366 Nathan Latka

I'm now at $20,000 per talk. Five and six million.

Chapter 3: How did Dale's first book impact his business revenue?

19.386 - 23.792 Nathan Latka

He is hell bent on global domination. We just broke our 100,000 unit soul mark.

Chapter 4: What strategies did Dale use for successful self-publishing?

24.053 - 31.622 Nathan Latka

And I'm your host, Nathan Latka. Many of you who I've met in person have seen my unbelievable dashboards that I built.

Chapter 5: How did Dale leverage partnerships to boost book sales?

31.643 - 35.067 Nathan Latka

You know, I'm an analytics like crazy person. I love the data.

Chapter 6: What is the purpose of Dale's company, Business Blueprint?

35.047 - 48.69 Nathan Latka

And I love presenting the data in beautiful dashboards that my team can use on their mobile devices, their phones, and TVs throughout the office. Now, the way I do this without having to hire a big development team is at NathanLacka.com forward slash analytics.

Chapter 7: How does the BRiN app serve small business owners?

49.171 - 53.478 Nathan Latka

It's using a company called Clipfolio. And I'll tell you more later on in the show how I use them.

Chapter 8: What makes BRiN different from traditional business advice?

53.799 - 77.129 Nathan Latka

It's NathanLacka.com forward slash analytics. This is episode 654. Coming up tomorrow morning, you'll learn from the Expensify CEO, David Barrett, which has passed 450,000 customers, each paying $9 per month for expense reports that don't suck. My question is, will he beat Intuit at its own game? Good morning, everybody.

77.25 - 97.927 Nathan Latka

Our guest this morning is Dale Beaumont, and he's an award-winning technology entrepreneur, international speaker, and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. One of those companies is now a multimillion-dollar enterprise, which has enabled Dale to become an investor, philanthropist, and to step foot in over 70 countries.

98.108 - 115.665 Nathan Latka

All right, Dale, are you ready to take us to the top? I am, let's have a chat. Okay, so a few things. Technology entrepreneur, best-selling speaker of 16 books. People always hit me hard. They go, Nathan, you can't have these best-sellers on that are like Amazon best-sellers. It's too easy to game, it's a bunch of baloney. So when you say 16 best-selling books, what does that mean?

115.705 - 117.028 Nathan Latka

And generally, what are the books about?

118.426 - 139.184 Dale Beaumont

Yeah, so I started publishing books. My first one was published in 2001. So that's way before the kind of the days of Amazon. It's the days when we actually had these things called bookshops and people used to go in there and actually buy them. I'm joking. But yeah, that's kind of how I really started my Whole whole career was was back selling books through bookshops.

139.805 - 156.328 Dale Beaumont

And then I've published another probably 16 in total and sold a quarter of a million copies. So, yeah, all of the books that I published hit the best bestseller list within Australia and are now available through the iBookstore and also on Amazon as well.

156.428 - 161.055 Nathan Latka

What measures that in Australia? Are you talking to Amazon bestseller list or New York Times or what?

161.373 - 175.129 Dale Beaumont

No. So a bestseller in Australia is selling 5000 books in physical bookshops. So that's the kind of technical definition of a bestseller in Australia. And why did you so back in 2001? How old were you?

176.105 - 196.611 Dale Beaumont

So I was 19 and I started my first company a few months before and realized that one of my, I suppose one of the challenges was being so young and in business and I was running a company which was running seminars for teenagers, teaching things like goal setting and leadership and communication skills. And one of the things that

SaaS Interviews with CEOs, Startups, Founders

654: $100k at Age 19, Now $1.2 Million From 16 Best Selling Books and New Smart Business App, Brin with CEO Dale Beaumont

Chapter 1: What is the main topic discussed in this episode?

Chapter 2: What inspired Dale Beaumont to publish his first book?

Chapter 3: How did Dale's first book impact his business revenue?

Chapter 4: What strategies did Dale use for successful self-publishing?

Chapter 5: How did Dale leverage partnerships to boost book sales?

Chapter 6: What is the purpose of Dale's company, Business Blueprint?

Chapter 7: How does the BRiN app serve small business owners?

Chapter 8: What makes BRiN different from traditional business advice?

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SaaS Interviews with CEOs, Startups, Founders

654: $100k at Age 19, Now $1.2 Million From 16 Best Selling Books and New Smart Business App, Brin with CEO Dale Beaumont

Chapter 1: What is the main topic discussed in this episode?

Chapter 2: What inspired Dale Beaumont to publish his first book?

Chapter 3: How did Dale's first book impact his business revenue?

Chapter 4: What strategies did Dale use for successful self-publishing?

Chapter 5: How did Dale leverage partnerships to boost book sales?

Chapter 6: What is the purpose of Dale's company, Business Blueprint?

Chapter 7: How does the BRiN app serve small business owners?

Chapter 8: What makes BRiN different from traditional business advice?

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