SaaS Interviews with CEOs, Startups, Founders
656: How to Win VR Gaming Space, $500k Raised, Team of 12, First Release This Year with CEO Peter Kortenhoeven
11 May 2017
Chapter 1: Who is Peter Kortenhoeven and what is his background in gaming?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk.
Chapter 2: What types of games does Pillow Willow VR Studios develop?
Five and six million.
Chapter 3: What upcoming titles is Pillow Willow working on and when will they be released?
He is hell bent on global domination. We just broke our 100,000 unit soul mark.
Chapter 4: How did Pillow Willow win the Best Dutch VR Game award?
And I'm your host, Nathan Latka.
Chapter 5: How has Pillow Willow funded its development and what is the current financial status?
Many of you who I've met in person have seen my unbelievable dashboards that I built. You know, I'm an analytics like crazy person. I love the data.
Chapter 6: What is the pricing strategy for Pillow Willow's games?
And I love presenting the data in beautiful dashboards that my team can use on their mobile devices, their phones, and TVs throughout the office. Now, the way I do this without having to hire a big development team is at NathanLacka.com forward slash analytics.
Chapter 7: How does Pillow Willow plan to scale its business in the VR gaming market?
It's using a company called Clipfolio. And I'll tell you more later on in the show how I use them.
Chapter 8: What advice does Peter have for aspiring entrepreneurs in the gaming industry?
It's NathanLacka.com forward slash analytics. All right, guys, I talked about this earlier, but I schedule like so many meetings. It would blow your mind. I mean, all my podcast interviews, right? Hundreds of entrepreneurs I talk to monthly. I schedule and you know what? I do it so efficiently. I get them all to agree to my calendar. So all the calls are back to back to back.
That means I'm not switching in between tasks all day long. I get them to batch. so that I can be very efficient. It's so critical. And I use a tool called Acuity Scheduling to do this at nathanlaca.com forward slash schedule. It eliminates the back and forth between me and people I'm trying to meet with. It makes it very simple.
And most importantly, they help me keep my no-show rate very low because they send out reminders. Helps you look very professional. So go to nathanlaca.com forward slash schedule to sign up and you get a great deal. You know, you guys know this. I hit people hard. I make great deals. And Gavin, the CEO, has given us a great deal.
If you sign up like normal people, okay, on their website, you only get a 14-day free trial. If you use my link, nathanlacka.com forward slash schedule, you get 45 days free. Okay, it's the best. It's free. Go to nathanlacka.com forward slash schedule right now to sign up. And I'll see you there. This is episode 656. Coming up tomorrow morning, I ask a very simple question.
Is OnFleet the new king of the delivery economy? They've asked 300 customers, each paying 500 bucks per month. The CEO joins me live. Good morning, everybody. Our guest this morning is Peter Kordenhoven. He's a creative person with a great deal of experience within the gaming industry.
He started after graduation of the Academy of Arts as an animator at Coded Illusions and became lead animator at Triumph Studios shortly afterwards. One of his key successes has been the successful Overlord series. As lead artist, he worked on many different yet unreleased games.
From the need to gain more business experience and to get better known to didactics, he decided to start focusing on applied games. He became art director at Bright Alley and later on at Orange, and we'll talk more about that as well. During his period within the serious gaming industry, Peter kept on working on smaller game projects in his spare time.
One of those projects, Pillow Willow, happened to start up, which resulted in setting up his first company, Pillow Willow VR Studios. That's Virtual Reality Studios. Currently, the studio works on multiple titles and is growing rapidly. Peter, are you ready to take us to the top? Okay, we are. All right, that's quite an intro. So anything that I missed you want to add in or are we good?
I think you're pretty well. Okay, good. So tell us, Pillow Willow, you're in the VR, virtual reality kind of space. How does this ecosystem work? Are you developing games and launching them in a VR marketplace somewhere, or how does it work?
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