SaaS Interviews with CEOs, Startups, Founders
718: Air Pollution is Deadly, How Isralei Entrepreneur Is Cashing In
12 Jul 2017
Chapter 1: What is the main topic discussed in this episode?
Back a few years ago in 2014, now has 23 team members based there, mainly in Israel, over 30 paying customers.
Chapter 2: What is BreezoMeter and how does it improve air quality data?
They did over a million dollars in revenue last year with the goal to hit $10 million in ARR, hopefully by the end of this year, less than 1% monthly churn. In fact, it's less than 5% annually, so super low there. And it's too early on the CAC stuff still.
Chapter 3: How does BreezoMeter's data enhance user engagement for companies?
They're still working on figuring that out as they scale and grow with $5 million raised. This episode 718 coming up tomorrow morning, you'll learn from Steven Goss. And the big question is, does question based advertising build the future?
Chapter 4: What inspired Ran Korber to start BreezoMeter?
Well, he sold 40 million bucks and sales don't lie. But first, here's today's episode. This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.
Chapter 5: What is BreezoMeter's business model and how do they generate revenue?
Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka. Hello, everyone.
Chapter 6: How does BreezoMeter integrate with products like Dyson air purifiers?
My guest today is Ran Korber. He is the CEO and founder of a company called Breezometer. And his ambition is to improve the health and quality of life for billions of people across the globe by providing accurate and actionable air quality data.
Chapter 7: What challenges does BreezoMeter face in customer retention?
Again, he's the co-founder of the company. And he's really truly the leading air quality analytic company and one of Israel's top companies. 10 Promising Startups in 2015 with millions of daily users. We're going to jump into it all right now. Ran, are you ready to take us to the top?
Chapter 8: How does BreezoMeter ensure the accuracy of its air quality data?
Yes. Thank you, Nathan. What a great introduction.
Do you like that? Am I hired? You are hired, definitely. All right. Give us an overview. What's the company do? And you mentioned the number of millions of users. We'll jump into that in a second, but how do you make money?
Great, that's a great question. So in a nutshell, we help companies that have IoT products to increase user engagement, to increase sales and impact their user daily routine. And we do that by providing highly accurate real-time location-based air quality data. Okay.
We already helped our customers, leading companies like GE, Dyson, Cisco, Motorola, to increase their sales by more than $1 billion last year.
To increase their sales? Yes. How does your product help them increase sales?
Yeah, so I will get into that. So we make the invisible visible by providing highly accurate location-based air quality, which also includes pollen data, which can be integrated into any device or technology, such as smart home apps, mobile apps, and so forth. And for example, Dyson.
The famous IOT company, which is famous for their vacuum cleaner, but they also have humidifier and air purifier, is using Bosometer air quality data. And using our data, the Dyson air purifier turn on whenever the air quality outside is substandard. And the user also gets real-time notification on the Dyson Link mobile app. And he knows that somebody is protecting his health.
And so, Rand, let me just let me summarize that for a second, just to make sure. So Dyson is a customer. They pay you. And what they're paying you for is to is to basically tell their buyers of their vacuums that today there's a lot of pollen in the air. So if they're vacuuming, they should turn on their thing that decreases the pollen count in their house.
Yeah, so it's not for the vacuum cleaner. It's for their air purifier. Oh, air purifier.
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