Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing
Podcast Image

SaaS Interviews with CEOs, Startups, Founders

Albert Wenger on Work After Capital

17 Jun 2020

Transcription

Chapter 1: What is Albert Wenger's background and how did he get into venture capital?

0.031 - 20.227 Unknown

My guest today is Albert Wenger of Union Square Ventures. We start in 2005 when he joined Delicious before selling to Yahoo, after which he joined Union Square Ventures full time and make big investments in companies like Twitter. Now, today he's worked on and perfected a book called World After Capital, where he argues that today the big, scarce resource is not capital.

0

20.687 - 32.562 Unknown

It's attention that everyone's fighting for. Now, this is an important thing to think about because one of the big investments Union Square Ventures made was Twitter, which is built around an ad model predicated on keeping our attention, just like Facebook.

0

32.582 - 54.188 Unknown

Union Square Ventures made north of called a billion dollars, according to the Twitter S1, where the company built up north of a 5% stake in that company. So what changed? I asked Albert. I think you gave a good answer there. We also talk about the three pillars that this change has to kind of coalesce around economic freedoms, informational freedoms, and psychological freedoms.

0

54.228 - 66.665 Unknown

We talk about those three things related to blockchain. We talk about universal basic income and what that could look like, and how consumers can more safely guard their attention to make sure it's being used in a productive manner.

0

Chapter 2: What is the argument presented in 'World After Capital'?

66.905 - 87.338 Unknown

We'll jump into it in this long-ranging conversation, but it all started in a quiet German town when Albert entered a coding competition. Let's jump in. Hello, everyone. My guest today is Albert Wegener. At 18 years old, he won a computer science competition at his German high school before proceeding on to Harvard and earning a PhD in information technology from MIT.

0

87.718 - 98.369 Unknown

After that, he got into management consulting, hosted data and analytics, and eventually became the president of Delicious before its sale to Yahoo. After that sale, he joined Union Square Ventures.

0

Chapter 3: How does attention become the new scarce resource in today's economy?

98.429 - 117.999 Unknown

Fred and his early co-founder there, eventually becoming in 2008, I believe... managing director where he invests in software companies around three core thesis. More importantly though, after that, he's solidified a lot of his thinking about the world in a book that he's written called World After Capital, which we'll spend most of today talking about. Albert, you ready to jump in? Ready.

0

118.4 - 121.365 Unknown

All right, what was that science competition? Do you remember what you wrote?

0

121.345 - 138.912 Albert Wenger

Well, it was a computer science thing and you had to solve a lot of problems in round one and then more difficult problems in round two. And then there was a final round, which was an oral exam. And I don't remember any of the details. Interesting. I just remember writing a lot of code for it. And it was a lot of fun.

0

139.272 - 145.041 Unknown

Did your parents do anything to kind of turn you on to coding back in the day? I mean, they had to have done something to provoke that.

0

145.021 - 173.83 Albert Wenger

um they were the ones who turned me on to it they were incredibly supportive so um i ran across it in our school um we had uh sort of a very early um 6502 based computer there and then i had the great luck of uh in the small village that i lived in there was a nearby computer science student who kind of really took an interest in me and he gave me all of his stuff and um

173.81 - 189.523 Albert Wenger

Collectively, we convinced my parents to first buy me a Texas Instruments 59A programmable calculator, and then subsequently an early Apple II, which I still have. It actually sits in my office. It was a great computer to learn on.

189.672 - 206.468 Unknown

And this is, you joked in your recent TED talk, I mean, this thing takes up, you know, a four-person desk, takes up the whole desk surface, basically, right? Yeah, pretty much, yeah. We'll talk more, guys, further along about the deflationary nature of technology, Moore's Law, and how these things have gotten so much smaller over time. But Albert, take us into Harvard.

206.529 - 210.172 Unknown

So there, I've seen your thesis about the impact of computerized trading on stock prices.

Chapter 4: What are the three pillars of freedom discussed in the episode?

210.833 - 215.157 Unknown

Most developers hate money. You ran right into it, it sounds like.

0

215.356 - 242.2 Albert Wenger

Well, I wound up studying both economics and computer science, and I didn't really actually fully know why. I think there was something in the back of my mind that suggested that I was going to study economics to learn something about business, maybe. By the way, don't do that. Economics has not all that much to say about business. But I kind of did it.

0

242.56 - 260.72 Albert Wenger

And then I was looking for a topic that would satisfy both the computer science department and the economics department. I should hasten to add, in the end, only the economics department signed up on my thesis. I couldn't get the two professors to ever really talk to each other. And so in the end, I had to kind of pick one.

0

260.741 - 267.368 Albert Wenger

And so for the thesis, I picked economics, even though I did a lot more computer science work than economics work while I was there. But

0

Chapter 5: How does universal basic income relate to the future of work?

267.348 - 291.415 Albert Wenger

It was interesting because I graduated from college in 1990, and computerized trading was a tiny, tiny fraction. It was in its infancy compared to what it is today. And some of the things I wrote about in this thesis actually have since become true in terms of what the impact of it has been on volatility.

0

291.614 - 296.643 Unknown

Did you explore, I mean, we saw obviously a recent flash crash. Did you explore some of these concepts back then?

0

296.683 - 313.892 Albert Wenger

Yeah, yeah. I mean, it was a very theoretical approach to using sort of a game theoretic model of two types of traders, people who trade with information and people who trade for liquidity. But what that model allowed you to explore was the difference between an open and a closed order book.

0

314.412 - 326.106 Albert Wenger

Today, one of the biggest structural issues we have in the market is that even though we're trading often with open order books, many of the orders in these open order books are basically phantom orders.

0

Chapter 6: What role does technology play in shaping economic structures?

326.187 - 347.446 Albert Wenger

They're orders that can be withdrawn from the market at millisecond speeds and so at no cost to the person who had originally placed that order. And so we actually, in a way, have the worst of both worlds. So the reason I have an open order book is because it provides real signal about where the market is at and that can help to reduce volatility.

0

347.466 - 368.792 Albert Wenger

So in the model that I had, having an open order book reduced volatility relative to having a closed order book. But now we have the simulation of an open order book without actually having one because so many of the orders can just evaporate. And so I think there's a lot we still need to do to get that right, as it turns out.

0

369.173 - 372.398 Unknown

So you still worry today about potential future flash crashes?

0

372.867 - 383.301 Albert Wenger

Yeah, I think in general, algorithmic trading will be problematic for markets. Yeah, absolutely. Interesting.

0

383.501 - 395.157 Unknown

All right, let's fast forward here to MIT. Give us a tease here. Technology of the organization of companies. Obviously, a lot of organizations today are thinking about technology and how to do remote work. I mean, were you touching on these subjects back then?

395.717 - 414.028 Albert Wenger

Well, so... In my thesis, I look at a couple of questions. One is the question of firm size, and that's obviously continued to be a really interesting question as we now see some mega corporations in terms of at least their reach, not necessarily their employment.

414.363 - 434.675 Albert Wenger

And the second question is around organizational structure, where I talk a lot about the emergence of a network model within an organization. And then the third is about the flows of information, which is what are the patterns of information exchange will things become more interactive?

434.695 - 447.773 Albert Wenger

And it certainly, again, I'm not suggesting I had some crystal ball, but I think directionally, some of the things I wrote about in that thesis, which I finished in 1999, I think have held up very well.

448.514 - 463.359 Unknown

Let's now fast forward. So post-PhD, I think that was 1999. Is that right? Yeah. Okay. So 2003, uh, Josh Schachter started thinking about Delicious. Uh, did you join in 2003 or did you join a month later, 2005, 2006?

Chapter 7: How can we redefine success beyond GDP in a digital economy?

1089.751 - 1109.387 Albert Wenger

And that made it possible then for a company like Delicious to build an application without spending a lot of money. So when I did my first startup, so while I was getting my PhD at MIT, I also did a startup. By the way, it's a bad idea to do both your PhD and a startup. But I did a startup at the end of 96, beginning of 97.

0

1109.487 - 1133.176 Albert Wenger

And at that time, you were basically out $100,000 just to get onto the internet. I mean, between actually getting dedicated bandwidth, getting a dedicated server, getting a bunch of software licenses that you needed for which they weren't open source. Apache had just gotten going. You can't age yourself here. Yeah, no, definitely.

0
0

1133.356 - 1161.225 Albert Wenger

I have no problem with that. But contrast that with today. Today, you can get $100,000 in credits to be on the internet. You can get $100,000 from AWS or from Google Cloud and probably also from Microsoft Cloud. So we've swung from being negative $100,000 to being positive 100,000. That's an extraordinary enabler of innovation, and that's exactly what we've seen.

0

1161.245 - 1165 Albert Wenger

We're seeing a huge amount of that kind of digital innovation as a result.

1165.655 - 1189.078 Unknown

So Carlotta would argue that sort of we moved out of the age of oil and automobiles, right, from the Model T plant opening in 18 or 25-ish to basically 1971 when Moore introduced the, obviously, Intel chip. You started seeing, obviously, Moore's law come into place. And because of Moore's law, technology by nature is deflationary. You just argued and talked about the decoupling.

1189.139 - 1196.406 Unknown

She argues that decoupling was in 2000 with the crash and that now we are seeing an age of production capital in the information age. Do you agree with that?

1197.248 - 1229.067 Albert Wenger

Yeah, I think that this fundamental setup is right. The point in my book is sort of a complementary but different point, which is that I think at an even larger scale, zooming out, capital itself even is not the thing that's holding us back, right? And I want to be clear about two things. One is there's huge distributional issues in the world. So we can come back to those.

1229.167 - 1253.4 Albert Wenger

I mean, so, you know, the access to capital is wildly, you know, has been really pulled apart. And certainly the access to financial capital is we have huge wealth and income inequality in the world. But what I mean is physical capital is not the thing that's holding us back as humanity. So the best way to think about this is to look at China.

Chapter 8: What psychological strategies can help individuals regain control over their attention?

1565.799 - 1594.498 Albert Wenger

Big, whatever, full-page ad. so when that's your fundamental business model and that's certainly the case for um uh companies like microsoft uh sorry like facebook and and um and Twitter and YouTube, for example, when that's my fundamental model, then my incentive is to grab as much of the attention as I can. And so how do I do that?

0

1594.678 - 1616.372 Albert Wenger

I frequently alert you, here's a new piece of content you might find interesting. Once you're in there, I'm like, and here's another piece of content and yet another piece. And of course, I'm much more likely to... design my algorithms in a way where the pieces of content that they surface are engaging, you know, by some metric, that metric usually is you actually go watch the video. Well,

0

1617.213 - 1641.975 Albert Wenger

It's a lot easier to get that when I give you some cheap emotional hook as opposed to when I say, and here's a video about understanding complex numbers. And most people are like, well, that's effort. I don't want to do that. Give me some other cat video or give me some other unhinged rant. That's what your brain just gives that quick dopamine hit to your brain.

0

1643.016 - 1658.97 Albert Wenger

So yeah, I think we have fundamentally... created a situation where we're using this new set of technological capabilities, digital technology, and instead of freeing up human attention, we're sucking it down a rabbit hole.

0

1660.092 - 1679.281 Unknown

Now, Albert, I could imagine someone that knows USB's history hearing this, and maybe they heard you up front in February say there are too many PhDs focused on advertising and clicks. But on the same hand, they'll go, wait a second. They were the first money in Twitter. They built a 5% stake, which basically turned into hundreds of millions, if not north of a billion dollars.

1679.702 - 1682.947 Unknown

How can he condemn something that made the firm very, very wealthy?

1683.949 - 1712.856 Albert Wenger

Well, a couple of things. One is you can learn, right? I mean, I think... when we invested in Twitter, we certainly didn't have the same degree of understanding of just how severe this attention allocation problem would become. That's number one. Number two, when we invested in Twitter, Twitter didn't have, um, their own clients. Twitter was a network of third party clients.

1713.236 - 1731.997 Albert Wenger

Um, and it was accessible via text. Also, a lot of tweeting happens, simple via texting. And you also got alerts of other people's tweets by a text. Um, And so much of the kind of trajectory of Twitter evolved over time.

1732.297 - 1754.622 Albert Wenger

And I think today, if you look at the investments we've made in the last few years, the vast bulk of those revolves around subscription businesses, where we think the incentives between the company and the end user are actually aligned, right? So if you are a subscriber to Skillshare, for example, Skillshare doesn't want to present third-party ads to you.

Comments

There are no comments yet.

Please log in to write the first comment.