SaaS Interviews with CEOs, Startups, Founders
Bootstrapper Hits $88k MRR In Under 12 Months, Mortgages House Twice
06 Dec 2021
Chapter 1: What is the main topic discussed in this episode?
Just to finish that thought out.
Chapter 2: How did Harish Kumar achieve $88,000 MRR in under 12 months?
So you're doing about $88,000 a month in revenue right now? Yes. You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.
We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. Hey folks, my guest today is Harish Kumar.
He's a product design engineer who's passionate to fix poorly defined target audience profiles, notoriously low conversion rates, and a high cost of conversions for SaaS founders and marketers. He's now building CrawlQ. CrawlQ. All right, you ready to take us to the top?
Yes. Yes, Nathan. That's great to meet you. And I'm really excited to be part of this podcast.
It's great when you too. So if people want to follow along, what's the URL they can go to to view the company?
Just crawlq.ai. H-T-T-P-S, crawlq.ai.
Okay.
And who are you selling to? We are selling to B2B companies, especially the SaaS founders who are in the tech space. And of course, the agencies that are willing to migrate to SaaS. So agencies who are already in the traditional space and they wanted to move to SaaS. And we are typically dedicated to helping SaaS founders, SaaS agencies.
And the main goal or main USP of the product is, as you said many times, I have listened to your interviews, first build audience. build distribution network, and then build your product. And this is exactly the problem we are solving with CrowdQ. And my fellow founders who are busy with building outstanding product, I really wanted to help them.
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Chapter 3: What is CrawlQ and who is its target audience?
Got it.
Understood. And so what are customers paying on average per month to use this technology?
On average, our customers pay $250 per month. And of course, for agency packages, it starts around $1,000 per month.
When did you launch the business? What year?
It was launched in 2019. And the whole 2000, half part of the 19 and 20 was pivoting and experimenting, working together with beta customers. But this year... Of course, in March, we launched in a big way from AppSumo to different many platforms.
How many customers are using the platform today who are monthly recurring, so not AppSumo customers?
Apart from the monthly sort of customers that are on our platform is around 350 customers.
Okay, 350 that are paying per month and they're paying on average 250 per month, right?
Yes, yes. But before that, we also have AppSumo customers.
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Chapter 4: What unique selling proposition does CrawlQ offer to its customers?
Right now, I have 3,500 customers who purchase Epsomodell.
Okay, got it. And how many of them have you been able to convert to a paid monthly plan?
That percent is quite low at this moment. It's not more than 3% or 4%, to be very honest with you.
Yeah. Well, the reason I'm asking is it's rare. Very rarely can you convert someone that is a discount shopper on AppSumo into someone willing to pay $200 a month for your plan. So it can be a distraction sometimes to launch an AppSumo because then you have all these people you have to support. How do you manage that?
Yeah.
It's a difficult part. Today only I put in group communication that I missed my eight-year-old boy's teacher reminder three times on a school last eight months. And he was stressed out last night. He was saying, Daddy, I'm really stressed out. You have to really talk to teacher. So it was very difficult. Sorry, talk to who?
to my little boy who was eight year old and he was really stressed out because I missed his teacher's call three times. So it was very, very difficult time last eight months supporting all these customers. So from today, I said, no, I'm going to put $269 per call that you're going to book with me.
So this is something I had to take this step, but it was difficult to support all the AppSumo customers.
Well, that's good. Yeah. Nice move. I mean, you now have 350 that are paying in more AppSumo, you know, 88 grand a month. You're north of a million dollar run right now today. Have you done all this bootstrap or did you raise capital?
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Chapter 5: How did the launch on AppSumo impact CrawlQ's growth?
Okay. And what's your situation? Married, single kids. I have two kids and married, married. Yes. And how old are you? I'm 41 41. Last question. What's something you wish you knew when you were 20? If I was in my 20- Something you wish you knew when you were 20.
When I was in 20, if I could that time, I wish that I should have left my nine-five job. I would have been millennial by this time now.
Guys, who would have left this job faster? CrawlQ.ai. They help you target the right audience and then write great content automatically for that audience. They were doing $1,000 a month in revenue a year ago, now doing $88,000 per month. 350 customers. paying 250 bucks per month on average. He's done all this bootstrapped.
He's put in 350 grand of his own money, sold his house twice, but now he's profiting almost $80,000 per month to get all that debt back. And he owns 100%. We love this story. He is all in. Harish, thanks for taking us to the top.
Thank you. Thank you, Nathan.
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