Charlie Houpert: How To Make $12,500 While on Vacation

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What is the main concept behind Charisma on Command?

Nathan Latka 0:00
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Unknown 0:16
I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Nathan Latka 0:24
And I'm your host, Nathan Latka. A lot of people loved yesterday's episode. It was with Armando Biondi, who broke down how he's built literally on top of Facebook and gotten a customer ARPU of a thousand bucks, customer lifetime value of a thousand dollars, and a $1.8 million run rate. Good morning, good morning, good morning, top tribe. You are going to love my guest today. His name is Charlie Hoopert. He is a good friend of earlier guest, Ben Altman. He loves playing guitar, but most importantly, the dude is founder of, actually co-founder of Charisma on Command. Charlie, are you ready to take us to the top? Yeah, I'm psyched, man. Your energy is out of control. It's drugs, it's drugs.
Unknown 1:07
I swear, I'm just kidding.
Nathan Latka 1:09
Dude, I'm stoked and here's why. You and Ben are like a great team. I follow Ben, so I see all these crazy pictures of you guys, these gorgeous women and great looking dudes in Brazil over the world. I'm like, these guys know how to just attract the top 1%. How do you do it?
Charlie Houpert 1:25
So, yeah. So, I mean, the business, the idea is that it started for me being very, very shy. I was voted most likely to break out of the show.
Nathan Latka 1:32
I don't believe you. I feel like I feel like I feel like that's one of those things that people like you, you make up because it makes the story better.
Charlie Houpert 1:37
Yeah. When I was little, I was that. No. So I was I was. really, really, really shy. And I think that's, you know, when you're not good at something and it's a pain point, you are so much more motivated to make it happen. So it started with books and then kind of, you know, studying abroad, getting to travel, learning a different language is where I started stepping outside of myself a lot more. And, you know, I can talk about charisma for till the cows come home in the morning. But the basic idea is that, that I've realized is that the more that you step outside of yourself in social situations, expressing courage, sharing more about yourself, the more you tend to attract awesome people into your life.
Charlie Houpert 2:12
And for me, the really big thing, I mean, when I look at my roommates, it's actually been starting this business and stating that, Hey, I'm a guy that is interested in getting better in these sorts of ways. And my one roommate who is, you know, in the back room recording an online course right now, he showed up to our first course ever on how to meet women in during the day in parks in New York City. And that's how I've met a lot of the cool people in my life.
Nathan Latka 2:32
Okay. So listeners may or may not check out when you say, oh, this guy like teaches you the one line you can use at every bar to get the sexiest woman you want. That's not the case, right? No, not at all.
Charlie Houpert 2:42
I mean, I think that there's, unfortunately, and this is something that I dealt with because I did not want to go out and feel like a pickup artist, right? I didn't want to go out, like perform magic tricks, have people picking cards out of my head and that kind of stuff. But I did feel like, crap, I don't know what to do except go to the bar and get really drunk and hope that I meet someone that I like. So it was a matter of kind of presenting the cool things about yourself. And one, I started from I was a shy kid. I didn't have a lot of amazing things going on in my life. So one, getting that in place, being someone who has cool hobbies, does cool stuff, and then learning how to present it quickly in the same way you would in a pitch to a business or investors or something like that.
Nathan Latka 3:18
So guys, I want you to listen carefully to what Charlie's about to dive into with me because he pre-sold $12,500 worth of a course that he hadn't even created yet using a very interesting tactic.

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