SaaS Interviews with CEOs, Startups, Founders
Doka Image Editor SDK Sells $120k Licenses
23 Sep 2020
Chapter 1: What is the background of the guest and their company?
And what do you think you'll do this year?
Well, I was projecting it to be around 150, but with the whole COVID situation and I think it's impacting sales. So sales are a bit down right now.
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And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting. Like Eric Wan, 18 months before he took Zoom public.
We got to grow faster. Minimum is 100% over the past several years.
Or bootstrap founders like Vivek of QuestionPro. When I started the company, it was not cool to raise. Or Looker CEO Frank Bean before Google acquired his company for $2.6 billion. We want to see a real pervasive data culture, and then the rest flows behind that. If you'd like to subscribe, go to getlatka.com.
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He is the founder of a company called Pekina.nl. He's an indie product developer living on a 2D plane people call the Netherlands. He's a dad of two on a journey to support his family by building and selling highly interactive web companies. Rick, you ready to take us to the top? Yeah. All right. So guys, if you want to follow along, the URL is P-Q-I-N-A.nl. Rick, what's the company do?
Yeah. Well, like I said, I build web components. So parts, little pieces you can use on your website, little pieces of code that help you convert more customers or add some interactivity to your website.
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Chapter 2: How does the guest's company generate revenue?
Uh, I had some offers from family members, but eventually it just felt good to do it all on my own. I love to build the stuff on my own.
So guys, up until April of this year, I used to pay a full-time designer $3,000 per month to handle things like blog images, podcast logos, slide decks, and things of that nature. And then a guy named Russ Perry came on the show. You guys might remember it. His company's called Design Pickle.
And it shocked me when he told me he's basically bootstrapped to 18 million in revenue, serving 3,000 customers. What it is is they set up a Slack channel for you full of designers. You post design projects and boom, you get results. They do the designs for you. In fact, it is also way cheaper than having someone full-time. I now happily pay for the past three months for Design Pickle.
I pay $1,000 per month. And they're so quick turning all my keynotes around, blog posts, featured images, logos, you name it, they do it very quickly. So I said, Russ, we've got to give a deal to my audience. What can you do? And he said, well, Nathan, we saw so many downloads from the show. We'll give your folks 50% off for a limited time. That's $200 in savings.
But again, the offer does expire. So if you want to try... To get basically a full-time designer, but for just $200 per month, go to nathanlaca.com forward slash design pickle right now. Again, that's nathanlaca.com forward slash design pickle. Which of your products, so you have the Kina, right? But then you have products under it like FilePond.
Is FilePond the biggest one that drives the most revenue?
Yeah, it's completely free. So it's mostly a marketing product. So it's a free library for developers.
us to use it looks fantastic and and they'll sorry the question the question is i'm just curious so which product makes the most money for you under kina it's doka doka image editor how do you spell that uh d-o-k-a d-o-k-a okay got it and so file pond is the free version of doko it's like the the it's it's a it's a different product but the doka is like a uh
FilePont offers file uploading and image uploading, and then often you want your customers to also allow, you want them to be able to edit images as well. And then that's where Doka comes in, and they integrate very easily. So it's a five-minute integration. So if a customer already has FilePont, they'll look at Doka if they...
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Chapter 3: What is the guest's business model and pricing structure?
There's no server there.
Interesting. I feel like you're leaving money on the table.
Yeah, I think too. So I've been considering offering it like with the backend to it that will do image transforms or image storage as well. But that might be a next step.
How are customers finding you?
Um, I think 50% Google and, and, uh, the rest is like, uh, via file bonds, uh, and other open source, uh, products that I sell or sell. I have available.
The 50% that come from Google, what do they search on Google to find you?
Like JavaScript image editor or react image editor, stuff like that image cropper. So I tried to write a lot of articles that, that feature those, uh, search terms or write articles that are related to image editing.
then you'll end up on one of my articles or on the front page of the doka this is a competitive keyword though right i mean you've got photo editor sdk pays for ads for these keywords you rank number one there's also some github stuff that that are basically free tools but you you do rate you do uh you are ranked number one for that keyword javascript uh image editor yeah yeah this is interesting um
Was it tough? I mean, did you come from an SEO background, so you knew exactly what to write to rank for that, or did you have to work a little bit?
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