SaaS Interviews with CEOs, Startups, Founders
EP 438: Dancing His Way to $100k+ Business with Instagram Genius, Dancing Wizard Zach Benson
05 Oct 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: How does Zach Benson generate revenue from his dance clinics?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 3: What strategies does Zach use to partner with dance studios?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Rhett Gillins.
Chapter 4: How does Assistagram.co help clients improve their Instagram presence?
He's in the restaurant industry and he feels stuck. He wants to start his own software business.
Chapter 5: What techniques does Zach recommend for optimizing Instagram hashtags?
So congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 33444 to prove that you subscribed. Okay, many of you heard I made a big league acquisition of a company called SendLater.
Chapter 6: How can one effectively market on Instagram to drive engagement?
And I'm a greedy business guy. I didn't want to give away equity to a technical co-founder. So I found my coders on a website called Toptal at nathanlatka.com forward slash T-O-P-T-A-L. I paid over $12,000 to the site to a guy named He Sheming in China, who I've never met, but we're going to build a big business together.
Chapter 7: What are the benefits of cold marketing and prospecting for businesses?
I'm taking SendLater public by the time I turn 30. I'll tell you more about Toptal later on in this episode. Nathan Latke here. This is episode 438.
Chapter 8: How does Zach leverage his Instagram following to work with hotels?
Coming up tomorrow morning, you're going to learn from Laura Behrens Wu. She's raised $9 million for her company GoShipa, which helps the little guy drop ship. They do over a million packages per month and growing very fast. Okay, Top Tribe, our guest this morning is Zach Benson. He's an award-winning dancer who travels around the world teaching dance clinics.
He's been featured on Round 4 as a Round 4 finalist on Fox's Smash TV show, So You Think You Can Dance. He's the founder and CEO of assistagram.co and co-founder of e1r1.com. Zach, are you ready to take us to the top?
Yeah, let's do it.
So which one of these are you most focused on right now? Which one's generating the most revenue for you?
Well, I mainly dance and then also a sister Graham.co.
Okay. So the dance clinic. So walk me through that. How's it work? Where are you teaching? What do they, what do you charge?
Yeah. So I'm teaching all over the U S so I pick a, I pick a city, I pick a state or a country and then I search on Google, um, And then all these dance studios pop up. So I'm usually doing like two to four dance studios per weekend. And I charge anywhere from 40 to $50 per student for two hours of class, two age groups, 10 student minimum.
Okay. Okay. Got it. So you'll sit, you'll partner with the studio. You'll say there's a 10 student minimum. You'll say they should pay me 40, 50 bucks a head because look, I was on dancing with Arizona. So you think you can dance and then you go from there.
Yeah, exactly. Very cool.
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