SaaS Interviews with CEOs, Startups, Founders
EP 477: 3,000 Employees, 30+ Years in Business for Medical Care And Peace of Mind with CEO Debbie Johnston
13 Nov 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What inspired Debbie Johnston to start Care Advantage?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: What services does Care Advantage offer?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Dustin Goodwin. He's in the HR industry, specifically in the software as a service space, looking to increase his revenue.
Chapter 4: How does Care Advantage structure its pricing?
So congratulations, Dustin. For your guys' chance to win 100 bucks every Monday on the show to build your idea, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444. Again, text the word Nathan to 33444. So many people tell me they love my email marketing and I use a tool to do this email marketing in a way that is so powerful and it works so much.
Chapter 5: What was Debbie's experience on the show Secret Millionaire?
I was shocked when Clay at Leadpages announced that he acquired the tool. It's called Drip. I'll tell you how I use Drip and why I use it.
Chapter 6: How has Care Advantage impacted the community?
It's more powerful than Infusionsoft, but as light as a feather to actually use. If you want to get 60 days of it free right now, go to nathanmica.com forward slash drip. Again, nathanmica.com forward slash drip. I'll tell you how I use it and why later on in the episode.
Chapter 7: What challenges has Debbie faced in the healthcare industry?
Nathan Lack to hear this episode 477. Coming up tomorrow morning, you're going to learn from Ben Dobbins. I think this guy might kill Netflix. He has invented a genius way. Fans are paying for him to keep doing shows.
Chapter 8: What advice does Debbie have for aspiring entrepreneurs?
He puts out the first version for free. His last show, Journey Quest, fans paid over 500 grand to encourage him to keep publishing new seasons. I really think this model might kill Netflix. You can't miss that episode tomorrow. Top drive. Good morning. Our guest this morning is Debbie Johnson.
She's been recognized as the entrepreneur of as the entrepreneur of Richmond philanthropist of the year and woman on the move as founder and president of Care Advantage, Nurse Advantage and All About Care. She has created a dynamic, compassionate care company that is devoted to giving back to the community.
she's the author of heart knocks turned adversaries into a multi-million dollar business and so can you mitch johnson has recently been featured on abc's reality show secret millionaire which she went on went undercover for a week in one of the country's poorest cities richmond california debbie kept her true identity secret while volunteering for three different non-profit organizations at the
end of the week she revealed her true identity and gave away thousands of dollars of her own money which we'll talk about now in august of 2014 debbie was appointed by governor mccullough as virginia's adoption champion as an adoptee herself debbie is thrilled to give children without a permanent home a voice in virginia she was also appointed to the governor's health workforce development authority to help in the mission of the commonwealth to ensure a quality health workforce for all virginians debbie are you ready to take us to the top let's roll where do we start my gosh
Where do you want to start? Tell me first. So adoption is close to your heart. I want to talk about that. I also want to talk about the business. The show is typically pretty business focused. So why don't you just tell us very quickly what the business is and how you generate revenues. And then let's go back to more of your story.
Care Advantage is a full service home health company. And that means that we have everything from nurse aides that just come in and do a bath, provide companionship, prepare meals, two to 24 hours a day, up to registered nurses and licensed practical nurses that come in and actually do medication things, wound care.
And they're available to 24 hours a day, we also have a skill care division which has physical therapist occupational therapist speech therapist and those folks help you for. A limited period of time is prescribed by a doctor. Like if you have a hip replacement or a knee replacement, they will come in and they will help you ambulate until you can do that on your own from your home.
And Debbie, you've got locations in Roanoke, Stanton, Fredericksburg, Charlottesville, all over the place, Richmond, Chesapeake, Franklin, Emporia. Are those actual offices you have or do you have kind of contracts, kind of nurses stationed there that are willing to help the people in those local regions?
No, we have little pink houses all over the state.
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