SaaS Interviews with CEOs, Startups, Founders
EP 525: Orangedox Doubles Down on Enterprise with $7.5k in MRR with CEO Chad Brown
31 Dec 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Orangedox and how did it start?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million.
Chapter 3: How does Orangedox differentiate itself from competitors like PandaDoc?
He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 4: What is the current customer base and revenue model of Orangedox?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is none other than Derek Rodenbeck. He is an artist and he's looking to increase his revenue.
Chapter 5: What challenges is Orangedox facing in acquiring new customers?
If you want your chance to enter and to win 100 bucks each Monday on the show, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to prove that you did it. Again, text the word Nathan to 33444.
Guys, if you want an easy tool to use to book your meetings back to back, to batch your calls, to make sure people actually show up when they schedule, you want to use acuity scheduling.
Chapter 6: What pivot is Orangedox considering to enhance its enterprise offerings?
It's what I use for my podcast interviews at nathanlatka.com forward slash schedule. I'll tell you more about how I use it later on in the episode.
Chapter 7: How is the team structured at Orangedox?
Nathan Latka here. This is episode 525. Coming up tomorrow morning, you're going to learn from Ivan Moshevik with his company, Ian Otto, that has hit $25,000 in monthly recurring revenue by helping 1,700 users better manage their tasks inside of Gmail. What's up, guys?
Chapter 8: What is the significance of account-based marketing for Orangedox?
Nathan Latke here. Our guest today is Chad Brown. He is the CEO and head of product, along with a co-founder at OrangeDocs.com. He's got a strong background in business intelligence and technology startups and has a passion for business documents and the color orange, obviously. Chad, are you ready to take us to the top? Indeed I am. Everyone in Vancouver is always happy.
You seem like a happy-go-lucky kind of guy, huh?
Yeah, exactly. I mean, we have rainy weather for the last month, so who wouldn't be happy?
All right. Tell us what OrangeDoc does and how do you make money?
So essentially, OrangeDoc started as a company that does document tracking. And we did that originally on Dropbox, but we sort of moved to other cloud services. And so how we make money there is providing, you know, sort of premium services on top of a freemium product. So we want to allow people to drill right into PDFs that they share so they can see exactly what pages are written for how long.
As well as getting to brand the interface itself. So instead of sending out a bunch of Dropbox files that looks like it comes from Dropbox, you can send something that, you know, comes from what looks like your company.
And when someone's trying to make a decision between you guys and, say, PandaDoc, why would they decide on you?
One of the big reasons why people go with us is because we're tightly integrated with the cloud service that they use. So traditionally, it was Dropbox. We just added Google Drive integration about a month ago. And that tight integration means that you don't need to transfer files from your cloud service to somewhere else.
We integrate directly with your account, which also means that you can send the folders of material. You can update those folders just in Dropbox, and automatically it comes out in our product as well.
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