SaaS Interviews with CEOs, Startups, Founders
EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto
24 Feb 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Vainu and how does it function?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: How does Vainu generate revenue?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free.
Chapter 4: What strategies does Vainu use to find customers?
He's binging on the show. For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it.
Chapter 5: What is the significance of Vainu's data ownership?
Nathan Latka here. This is episode 580. Coming up tomorrow morning, you're going to learn from Russ Hedleston. He's the CEO of DocSend, which has raised $11 million. They have over 2,800 companies paying them with well over 10,000 seats because they believe links are better than attachments for document sharing and emails. What's up, guys?
Chapter 6: How does Vainu differentiate itself from competitors?
Nathan Latke here. Our guest today is Pietaro Suvanto. His company's called Venu, and he founded the company recently. It's a tool that finds piles of data from the web and turns it into fact-checked and actionable company information.
His vision is to understand more about organizations around the world than anybody else, and they've currently got around 1,000 customers in Europe, including Manpower, FedEx, and Santander Innoventures, which we recently actually had on the show. All right, Pietaro, are you ready to take us to the top? I'm very ready.
Chapter 7: What are Vainu's customer acquisition costs?
All right. Very good. I'm glad you're with us today. So tell us what the company does, what Venu does and how you make money.
Yes, so what we do is it's a software tool that finds organizational information. So it's sort of like you could think it as a chain reaction of the technology. So first it understands the name of the company, the ID, and then it understands the website.
Chapter 8: What is Pietari's vision for Vainu's growth?
Then it understands a lot of context on the website. Then it's hooked into a lot of other information sources and makes decisions.
uh predictions out of those and and all this information is uh neatly consumable in a you know interface and and our users can make uh queries and understand what kind of organizations they would like to for example contact uh next so uh that's that's uh and briefly what it is so give me a company i'm on your home page right now what's the company that i could search that like everyone would know that that you have in your system that would pop up yeah i would uh
let's go for a, I mean, you can, let's, if you want to search for us for why no, that's one good one. But then I'm in any, any company.
Salesforce. Yeah.
Salesforce. Yeah.
Okay. So I searched Salesforce and I get like 7,000 different things. Cause they have a bunch of different kind of, uh, I guess sources. Why do I see so many?
That's because we base them on the legal entities of the company. So basically, Salesforce has a lot of organizations around the world. So that is the main reason for it.
I see. So you are basically, you have, I guess, a web crawler tied into kind of business, you know, wherever you file your business formation papers in each country.
Exactly. So that's the base of all of our technology. So it's the business ID is sort of the key that unlocks the whole technology to understand more about the company. And the idea is the ID is the most important thing. And of course, the name of it. So that unlocks everything that we can find about the company.
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