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SaaS Interviews with CEOs, Startups, Founders

He's Spent $200k+ on MVP, How He Plans To Get First Customers

02 Mar 2021

Transcription

Chapter 1: What is the SaaS tool being launched by Brian Ouellette?

0.031 - 8.826 Brian Ouellette

we're just rolling out now. So I've got people just beta test this right now. We're brand new. How many beta testing? We've got about seven people beta testing.

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8.846 - 28.841 Nathan Latka

You are listening to conversations with Nathan Latka. Now, if you're hearing this, it means you're not currently on our subscriber feed to subscribe, go to get latka.com. When you subscribe, you won't hear ads like this one. You'll get the full interviews. Right now, you're only hearing partial interviews.

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29.662 - 50.431 Nathan Latka

And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting. Like Eric Wan, 18 months before he took Zoom public. We got to grow faster. Minimum is 100% over the past several years. Or bootstrap founders like Vivek of QuestionPro. When I started the company, it was not cool to raise.

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50.651 - 55.718 Nathan Latka

Or Looker CEO Frank Behan before Google acquired his company for $2.6 billion.

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56.74 - 60.725 Unknown

We want to see a real pervasive data culture, and then the rest flows behind that.

61.526 - 88.75 Nathan Latka

If you'd like to subscribe, go to getlatka.com. There, you'll find a private RSS feed that you can add to your favorite podcast listening tool, along with other subscriber-only content. Now look, I never want money to be the reason you can't listen to episodes. On the checkout page, you'll see an option to request free access. I grant 100% of those requests, no questions asked. Hello, everyone.

88.77 - 99.301 Nathan Latka

My guest today is Brian Ouellette. He's helping you add red hot referrals from your top clients quickly with his company, askmyadvisor.co. Brian, you ready to take us to the top?

101.082 - 104.801 Brian Ouellette

Yeah, yeah. I'm glad you're here, man.

105.182 - 107.445 Nathan Latka

So, Hey, is this a SaaS tool or an agency?

Chapter 2: How did Brian Ouellette transition from financial advising to SaaS?

336.708 - 346.257 Brian Ouellette

So the key thing with developing any client base, you have to have a connection. And a relationship can begin all different ways. But at some point, there's a connection. We are a connecting company. Got it.

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346.277 - 349.6 Nathan Latka

And so what do these folks pay you to launch these landing pages?

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350.153 - 358.654 Brian Ouellette

Okay, so we're just rolling out now. So I've got people just beta testing us right now. We're brand new. How many beta testing? We're young. We're young. We've got about seven people beta testing us right now.

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358.734 - 361.581 Nathan Latka

And how do you find those beta testers? Those are always hard folks to find.

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362.152 - 380.957 Brian Ouellette

Yeah, I've been doing this for 10 years. So I've got existing financial advisors that work. There's been clients of mine already. I had a high renewal rate with ProAuthee Direct. So those are using them. I got close confidants of mine, friends of mine that are using it. And then some people in the real estate, two people in the real estate business using it.

381.498 - 386.364 Brian Ouellette

And I'm only targeting those four accountants, attorneys, financial advisors, realtors with this.

386.765 - 389.188 Nathan Latka

And when do you plan to launch pricing?

390.147 - 400.481 Brian Ouellette

So we've got pricing already built in. And now what I'm talking to is my strategic partner. So my strategic partners are going to be, I've had a good luck over the last few decades of getting earned media.

400.661 - 405.508 Nathan Latka

Hold on, Brian. I don't want to move away from pricing. I don't want to move away from pricing. So you already have pricing up. So what is the pricing today?

Chapter 3: What unique features does the Ask My Advisor platform offer?

920.676 - 922.739 Nathan Latka

Number two, is there a CEO you're following or studying?

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924.261 - 929.868 Brian Ouellette

Well, I was just looking at, you know, I'm sitting down here and I was looking at Jeff Bezos' house today. So Jeff Bezos, it's fascinating to me.

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930.349 - 932.471 Nathan Latka

Number three, what's your favorite online tool for building a business?

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934.734 - 936.296 Brian Ouellette

Ask my advisor.

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937.017 - 937.498 Nathan Latka

Besides your own.

939.08 - 942.424 Brian Ouellette

I'm using Kartra right now for everything. So Kartra probably right now.

942.444 - 942.925 Nathan Latka

Kartra?

943.597 - 952.351 Brian Ouellette

Kartra. What is that? ClickFunnels competitor. Kartra is the Mike Phil same. He was a founder. He's not with them anymore, but it's like Kajabi and ClickFunnels.

952.391 - 954.455 Nathan Latka

Number four, how many hours of sleep are you getting every night?

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