SaaS Interviews with CEOs, Startups, Founders
HockeyStack Hits First $800 in MRR in 2 Months
26 Jun 2021
Chapter 1: What is the main topic discussed in this episode?
So we have around, I would say 15 to around like 16 monthly customers who are paying on average $50 per month. And we have around a little bit more than 1000 lifetime customers.
You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.
We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews.
Chapter 2: What is HockeyStack and how does it generate revenue?
Check it out right now at GetLatka.com. Hello, everyone. My guest today is Amir Adli. He's an 18-year-old who's passionate about making things people need and use. He's tried a lot of things, varying from personalized book boxes to a social media app to solve different problems with his friends. Now growing his first software as a service company, HockeyStack.com.
Amir, you ready to take us to the top?
Yeah.
All right. What is HockeyStack and how do you guys make money?
HockeyStack is a web analytics tool that is powerful and simple. So it's a SaaS company. You can create funnels, goals, segments, and get insights with it with no code.
And so is this like an easier to use version of like a mixed panel, would you say, or bare metrics, or how would you describe it?
So like Mixpanel is more of a like product analytics tool. HockeySec is focused on web conversions. So it's more of a simplified version of Google Analytics and like a faster way of Hotjar, I would say.
Okay, got it. So Google Analytics plus Hotjar put together and when did you launch the business?
So it's a little bit complicated because we pivoted from a product analytics tool. So we first started working on analytics in May last year. Like eight months later, this year in February, we pivoted to HockeySec and we started working full time on HockeySec.
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Chapter 3: How did the founders decide on their pricing model?
It's all bootstrapped. We are not thinking about raising right now, but we are also meeting with investors, but we don't think about raising right now.
So why meet with investors if you're not thinking about raising?
Because it's our first SaaS company, my co-founders are 17 and our first full-stack developer is 15 years old. So we want to learn how this works and investors reach out to us and we just want to learn how they work and how the meetings go. So it's just about learning.
That makes a lot of sense. You guys have a great team. I predict big things for you. I can't wait to watch it. I'm thankful you made time to come on the show. So let's wrap up here with the famous five. Number one, what's your favorite business book?
Predictable Revenue.
Number two, is there a CEO you're following or studying?
Lemnitz CEO.
Number three, what's your favorite online tool for building your business?
Upholder.
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