How He Bootstrapped Dental Software to $16m
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How did a marriage to a dentist spark the idea for Practice by Numbers?
I got involved in dentistry through marriage. My wife is a dentist. She's a co-founder. There's a lot of little little little things that get dentists who's never really trained to be a business owner. they have to make all these decisions. What we're trying to get done is take all that white space. And give them a practice in the box. Remember we are bootstrapped completely, so there's not a single dollar that's been taken. We're gonna end this year at about sixteen and a half million dollars. The future is brighter today than it was a year ago.
Hey folks, my guest today is Roet Gard. He's the co-founder of Practice by Numbers, an all-in-one dental practice SaaS platform trusted by over 5,000 dental professionals for analytics, patient communications, marketing payments, and more. Rowitt, you ready to take us to the top? Yes, absolutely. All right. How did you build the software? Were you running your own dental practice before this and got frustrated?
You know, I got involved in dentistry through marriage. My wife is a dentist. She's a co-founder. And uh she opened a practice in 2010. And I just got slowly involved with it. I'm like, oh, this is dentistry is quite quite in quite interesting because I have a medical imaging background and slowly helped her being a good husband on the weekends and answering her questions and helping her understand the numbers. And just slowly in twenty fifteen realized that there is a big opportunity. Here, dentistry is such a massively undertapped market in terms of technology and software. We kind of lost it in twenty fifteen.
Were you working in the dental office with her as well, or you just hear stories back at home?
No, I would just hear stories. I mean I was I was working for Phillips Healthcare, I would just hear stories. Hey, what should I do here? Or what should I do there? I'm like, Well, go look at the data. Go look at
what was she saying? Give me a sense of what some of the problems were that she was bringing to you.
Well, she was trying to figure out, hey, what's going on with treatment acceptance, for example? What's going on? Is my sudden marketing working or not? Or am I spending money in the right place? Is my hygienist doing the right thing? There's a lot of little, little, little things that a business owner, like a dentist, who's never really trained to be a business owner. they have to make all these decisions that they can't and they don't have the right data, they don't have the right skills to make those decisions. And that's what she would come to me and I would I would run spreadsheets and I would run uh, you know, SQL queries for her in the in the in the database in the back end and try to figure out, give her answers.
Which of these solutions did you build first? I'm sharing your website right now.
The numbers part was built first, right? And the whole business analytics was built first, right? Business analytics, the practice IQ portion of it, the revenue analytics, be able to mine the data. This exists very heavily in the medical space. It just didn't in the in the dental space.
What early problems did the co‑founder see in dental practices and how did they shape the first product?
So we built that on the dental space side.
What databases were you mining for data or what other tools in the space were you trying to connect with APIs and webhooks so that your wife could put together these dashboards?
It's the their PMS, the their practice management systems to be able to bring out all the information from their practice management system, from their QuickBooks, from the phones, from the Google Analytics. You try to bring this 360-degree view of the practice to understand really what's going on, what decisions you should be making.
And and those management systems are like are those your competitors today or are there other ones out there?
These are the systems we sit on top of, right? So in in healthcare, uh, those are our competitors. In the case of healthcare, for example, you would sit on top of an Epic or eClinical works. In the in the case of Dentistry, we sit on top of uh dentrix or open dental, like equivalent to uh what
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Chapters
4 chapters
1
How did a marriage to a dentist spark the idea for Practice by Numbers?
0:00–2:39
2
What early problems did the co‑founder see in dental practices and how did they shape the first product?
2:39–8:46
3
Why was the practice‑analytics (Practice IQ) module built before any other features?
8:46–10:37
4
How does Practice by Numbers integrate with existing dental PMS and other data sources?
10:37–20:33
Speakers
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