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SaaS Interviews with CEOs, Startups, Founders

How he's structuring his first 10 pilots to optimize for first $1 in revenue

13 Aug 2022

Transcription

Chapter 1: What are the anticipated revenue models for the pilots?

0.031 - 21.304 Nathan Latka

So you're anticipating some of these pilots converting into $3,000 a month accounts? Exactly. You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders. Hey, folks, my guest is Eric Wan from Zoom. If you'd like to subscribe, go to getlattka.com.

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21.445 - 23.387 Gokhan

We've published thousands of these interviews.

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23.627 - 44.905 Nathan Latka

And if you want to sort through them quickly by revenue or churn, tax, valuation, or other metrics, the easiest way to do that is to go to getlattka.com and use our filtering tool. It's like a big... What are people paying you or what are you running pilots for?

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46.184 - 67.533 Gokhan

So we are dedicated climate specialists here and the corporate sustainability outlook is changing and advancing. And currently we quantify carbon emissions of companies and we deliver sustainability discernment and intelligence to achieve carbon emissions of corporate businesses.

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67.954 - 70.838 Nathan Latka

And so Gokhan, how many companies are running pilots with you today?

72 - 83.821 Gokhan

Currently we have 10 clients and they are pilot customers. per revenue stage and they are providing us new requirements and they're testing the product currently.

83.841 - 88.706 Nathan Latka

And help me, can you maybe share the name of one of those clients and explain how they're testing you?

90.889 - 108.539 Gokhan

Yeah, one of the clients is like, for example, in China, we have a very large consulting company. And they're testing themselves. And after testing, they will roll out for their own customers.

109.562 - 119.965 Nathan Latka

My audience doesn't know what Carbonzi is. So when you say they're testing it, my audience doesn't know what it is. So explain how this large consulting company in China is testing you.

Chapter 2: How does Carbonzi quantify carbon emissions for companies?

269.725 - 274.573 Nathan Latka

And so what does a consulting company need to see at the end of the pilot for them to say, yes, I'm happy to pay for this?

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278.401 - 296.712 Gokhan

consulting company, when they report. Because at the end, the outcome is carbon emission report, which is regulated by greenhouse gas protocol globally.

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296.732 - 299.717 Nathan Latka

Have you thought about what you're going to charge for the product when you launch pricing?

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301.486 - 325.516 Gokhan

Yes, for SMEs and also if you would like to give your existing clients, we will offer the product for the first three years for free. Small and medium-sized companies. And for large companies, it will be per user 500 euro per month or $500 per month.

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326.497 - 331.003 Nathan Latka

And do you think most of these consulting companies will sign up one user or more, their whole team?

331.996 - 339.604 Gokhan

It depends on the size of the company. Mostly we expect six users per company.

340.465 - 356.721 Nathan Latka

So you're anticipating some of these pilots converting into $3,000 a month accounts? Yes. Do you think it's going to happen? Exactly. Do you think it's going to happen? How are the pilots going? Do you think they're going to start paying?

357.848 - 385.25 Gokhan

yes exactly i think they will start paying uh they will start paying but the most important thing is they after they use our own product they recommend our product to their own clients because they have for example 500 customer base which is more important bit larger opportunity for us So I'm not really interested if they pay or not. I don't care.

385.27 - 392.293 Gokhan

But if they want to present us, if they want to be a consulting partner with Carbon-Z.

Chapter 3: What data do clients need to provide for carbon emission calculations?

708.365 - 753.962 Nathan Latka

Number one, what's your favorite business book? Purple Cow. Purple Cow. Number two, is there a CEO you're following or studying? No. No, I don't follow. Number three, what's your favorite online tool for building Carbonsi? AWS. Number four, how many hours of sleep do you get every night? Seven. Seven. And what's your situation? Married, single kids? Single. Okay. And how old are you? 40. 40.

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754.122 - 756.787 Nathan Latka

Last question. What's something you wish you knew when you were 20?

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761.937 - 766.626 Gokhan

Investors are willing to invest. Brilliant guys.

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767.889 - 777.147 Nathan Latka

I didn't know this. All right. Very good. Well, listen, we're rooting for you. Carbonzy, guys, helps you measure your carbon footprint, which will be required here shortly based off regulation and laws.

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777.167 - 794.627 Nathan Latka

He's spending $6,000 a month right now to build this with his co-founder, trying to stay lean, mean, running 10 pilots right now with consulting companies like a big one in China that he hopes will love his product and then sell it through to their end customers. That's his distribution channel. We'll see if he can make it happen. Gokhan, thanks for taking us to the top. Thank you.

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