Chapter 1: What is the main focus of The Top podcast?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
And I'm your host, Nathan Latka. Yesterday, you heard from a greedy Indian who said, and I quote, the plumbers love me and my email marketing with Neville Medora with Copywriting Course. All right, Top Tribe, our guest today is none other than Jeff Bullas.
He is a blogger, author, strategist, and speaker who works with companies and executives to optimize their online, personal, and company brands with digital content and social media marketing. Jeff, are you ready to take us to the top? Ready to rock and roll. Let's do it, my man. Okay. So first off, Jeff Bullis is obviously kind of your main thing.
Help people understand what you're building at jeffbullis.com. What are you, you know, you're not necessarily selling something, but what's your mission there?
The mission is to help people win in business and life in a digital world. So I started the blog because I was fascinated by the emerging power of social media about six years ago. And when I saw that, I was innately curious and said, there's something going on here. So...
I started writing about my observations and insights about social media and its impact on us as humans in this digital world. So that's where it really started from. It was just a passionate curiosity. It was like a passion project.
And help people understand, Jeff, then we're going to backtrack. Today, as of August 2015, how many unique website impressions are you getting on your blog each month?
We're getting about quarter of a million.
So, which is just amazing. It's like unbelievable. And walk me through, you're obviously also building your list of the quarter million of unique website views. What have you, when have you been able to build your list to from the audience you've created?
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Chapter 2: How did Jeff Bullas start his blogging journey?
But I was interested in marketing, I was interested in technology, and then I discovered I actually love writing as well. So this intersection became my blog.
So from that passion, I started creating content, and I initially created content maybe a couple of times a week, but then I realised to make a difference, to really break through the clutter online, because there's one billion websites and counting, that I needed to be even more persistent than that. So I think for a period of about eight or nine months, I created five blog posts a week.
I don't think I missed a day. And it's a little bit like... a jet aircraft to take off, you have to hit full throttle. So it's really important to actually create the best content you can and do it on a really persistent and consistent basis.
And again, what did you do? I mean, did you have, did you literally sit down, get your coffee every morning, pump out the blog post, or did you have a pattern where you'd sit down on the weekend, write 15 of them and then drip them out over five days that week?
No, I started actually, I was a night owl initially when I started the blog and I wrote late at night and that worked for a while and then I basically pivoted to doing it early in the morning, which was great because that didn't have the interruptions of possibly going out for dinner on a night and then having to come back and write.
So I pivoted to actually getting up at 4.30am and I actually did that for about four years before I, and I was doing a day job at the time too, so I That 4.30 a.m. start, yes, it was tough and dragging myself up every morning. But this is where the passion piece becomes really important to actually provide you with the fuel to do it.
And what was the day job, Jeff, just out of curiosity?
I was working in a digital agency. Actually, when I started the blog, I was unemployed, as some people would say, in between jobs. And so the day job was working at a digital agency that specialized in building online websites and e-commerce sites. So it was a very congruent mix, my day job, with what I was actually doing with my blog.
But your true passion was obviously with the blog, so I imagine your mind went to a place of, okay, how can I figure out how to make money here so I can do it full-time? How did you start thinking about that?
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Chapter 3: What unique strategies did Jeff use to grow his blog audience?
So instead of actually diving into all the different products you sell, because people can go to jeffbullis.com, which we'll put in the show notes at nathanlaca.com forward slash the top 30%. 37, but they can go there and they can see all your different things.
You're marketing like a Weber, for example, you're an affiliate for, can you maybe instead of again, showing a funnel for one of those, those things, your list is about 70,000 people. Every time you send an email for someone else's product, like a Weber on average, how much revenue does that generate for you? One, one, one communication with your list.
It varies enormously and also depends on the type. So it's very hard to put a real number against that. But basically, you can sell thousands and thousands of dollars of a product, an online training product, by just sending a couple of emails and being involved with a webinar. So it's not unusual to maybe make $10,000 from selling a product that you know and trust.
And that adds value to your audience. That's really important. You've got to act with integrity. You've got to promote products you believe will make a difference in people's lives that will help them, you know, win in this digital world. So it really varies.
Sometimes there are extended campaigns in terms of the marketing, sometimes because of a lower price product that can be, you know, just one or two emails. I see. So it's not one size fits all. Building marketing funnels, your marketing funnel will vary in length depending on the price of the product. The more expensive it is, the longer the marketing funnel is and maybe the more complex.
But my focus this year has certainly been much more in building out marketing funnels and using technology to help me scale.
That's great. Well, to summarize, and then we're getting into my favorite part of the show. You started again, you know, several years ago, consistently blogging five times a week while you had a full-time day job, grew your blog to now it's getting a quarter of a million unique website views per month. You've got 70,000 folks on your community list. You can generate revenue that way.
You also generate 10,000 bucks per speaking engagement you give. It's really, really amazing what you've done. And it's a great example for other bloggers and influencers, Jeff, out there. If you are loving this episode, you will love episode number eight, where we talk to the head of strategy at GoPro, responsible for taking them from $300,000 a year in sales to $300 million in sales.
And to celebrate the top tribe, I am giving you guys the chance to win a GoPro and my top three favorite business books. In order to win, simply text the word NATHAN to 33444. Again, N-A-T-H-A-N to 33444 for your chance to win hundreds of dollars in prizes every week. The first one is a GoPro and my favorite business books. So let's jump into my favorite part of the show.
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