Jeff Bullas

The mission is to help people win in business and life in a digital world.

So I started the blog because I was fascinated by the emerging power of social media about six years ago.

And when I saw that, I was innately curious and said, there's something going on here.

So...

I started writing about my observations and insights about social media and its impact on us as humans in this digital world.

So that's where it really started from.

It was just a passionate curiosity.

It was like a passion project.

We're getting about quarter of a million.

There's a range of lists.

My email list is around about 70,000 and I have a following on Twitter of about 350,000.

I'll start with the discipline piece first.

So what happened there was you need to create content and I started driven by this passionate curiosity and the word passion is something that I certainly believe in.

I think our purpose in life is to discover your passion and what you should be doing in this world.

And I think if you can discover that, then everything gets a lot easier.

In fact, work becomes play.

So

I suppose the blog became this intersection of my passions, and one I didn't even know I had, which was actually writing.

But I was interested in marketing, I was interested in technology, and then I discovered I actually love writing as well.

So this intersection became my blog.