Jeff Bullas

So from that passion, I started creating content, and I initially created content maybe a couple of times a week, but then I realised to make a difference, to really break through the clutter online, because there's one billion websites and counting, that I needed to be even more persistent than that.

So I think for a period of about eight or nine months, I created five blog posts a week.

I don't think I missed a day.

And it's a little bit like...

a jet aircraft to take off, you have to hit full throttle.

So it's really important to actually create the best content you can and do it on a really persistent and consistent basis.

No, I started actually, I was a night owl initially when I started the blog and I wrote late at night and that worked for a while and then I basically pivoted to doing it early in the morning, which was great because that didn't have the interruptions of possibly going out for dinner on a night and then having to come back and write.

So I pivoted to actually getting up at 4.30am and I actually did that for about four years before I, and I was doing a day job at the time too, so I

That 4.30 a.m.

start, yes, it was tough and dragging myself up every morning.

But this is where the passion piece becomes really important to actually provide you with the fuel to do it.

I was working in a digital agency.

Actually, when I started the blog, I was unemployed, as some people would say, in between jobs.

And so the day job was working at a digital agency that specialized in building online websites and e-commerce sites.

So it was a very congruent mix, my day job, with what I was actually doing with my blog.

Well, it sort of evolved.

It was a very organic...

I suppose, journey, which is one of the best, I believe.

I started getting, I got an invite to speak in Italy and they were willing to pay me to do that.

And I went, okay.