SaaS Interviews with CEOs, Startups, Founders
Tenon Hits 2m Revenue In Automated Testing Space
07 Dec 2020
Chapter 1: What is the main topic discussed in this episode?
So we have SaaS plans that range from $90 a month to a couple hundred dollars a month. So we do try to target people for whatever their needs are. High volume customers, they're going to pay about $8,000 a year for the SaaS plans up to, for enterprise sales, $36,000 a year for the license plus fees for hosting and stuff like that.
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And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting.
Chapter 2: How does Tenon.io differ from traditional web accessibility testing?
Like Eric Wan, 18 months before he took Zoom public.
We got to grow faster.
Minimum is 100% over the past several years. Or bootstrap founders like Vivek of QuestionPro. When I started the company, it was not cool to raise.
Chapter 3: Who are the primary customers of Tenon.io's services?
Or Looker CEO Frank Behan before Google acquired his company for $2.6 billion.
We want to see a real pervasive data culture, and then the rest flows behind that.
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Chapter 4: What pricing models does Tenon.io offer for its SaaS plans?
On the checkout page, you'll see an option to request free access. I grant 100% of those requests, no questions asked. Hello, everyone. My guest today is Carl Groves. He's the founder of a company called Tenon.io.
Chapter 5: How does Tenon.io handle API calls and usage metrics?
Their web accessibility testing has a platform. They're testing after the fact. They seek to solve that. Tenon is a one-of-a-kind accessibility testing tool that is aimed at offering unprecedented flexibility and tooling for designers, developers, testers, and content authors. Carl, are you ready to take us to the top?
Chapter 6: What strategies does Tenon.io use for customer acquisition?
Yeah, let's do it. So what category do I put this in? I mean, is this like kind of a Rainforest QA kind of concept or is it different?
So the idea is basically to do specialized testing, especially functional testing in a way that can be added to other QA platforms and things like that. Things like Cypress, things like Selenium testing, automated test and build scenarios like Jenkins, Bamboo, Travis, all that sort of stuff.
Chapter 7: How has Tenon.io's revenue and growth evolved over the years?
Okay, so who's buying this though? Is it the designer, the developer?
Well, in our case, because we're the first SaaS platform to do this, we do have a variety of customers from small design agencies to small and mid-sized companies to even massive companies that are in the enterprise software space.
Okay. Can you give me a general sense?
Chapter 8: What challenges has Tenon.io faced regarding customer churn?
What's the average customer going to pay you per month to use your technology?
So we have SaaS plans that range from $90 a month to a couple hundred dollars a month. So we do try to target people for whatever their needs are. High volume customers, they're going to pay about $8,000 a year for the SaaS plans up to for enterprise sales. $36,000 a year for the license plus fees for hosting and stuff like that.
Okay. When you look at just the SaaS component of your business, what do you think a fair average is for an annual contract value? Are we talking like a grand or 10 grand or a hundred grand?
No, for those for annual, we're talking somewhere in that four to $8,000 a year ring.
Okay. Got it. So 4,000 divided by 12, that's like call it 300, 400 bucks a month, something like that.
Yeah, exactly. I think that mid-tier plan is like $450 or something like that.
Okay. And so when you say that people pay more based off volume, what do you define volume as? Help me understand the usage metrics.
Right. So the fee that we charge is basically for the API calls that run the testing. All the other stuff, platform access, reporting data, archival access, all that sort of stuff is free, even the add-ons. But we are charging per API call. So that would be a request for us to test a web page or even part of a page in those cases.
And can you give me a sense of scale? So last month, how many total API costs through your platform altogether?
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