Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing
Podcast Image

SaaS Interviews with CEOs, Startups, Founders

The Art of Selling Your Company

30 Dec 2015

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 24.087 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.

0

24.107 - 49.466 Nathan Latka

And I'm your host, Nathan Latka. Yesterday, you guys heard me talk in depth with Greg Rowlett, who breaks down how he used a $1,400 magazine ad to drive $8,700 in new monthly revenue. And he does it every freaking month. This is going to blow your mind. Good morning, Top Tribe. Nathan Latka here, and I got to tell you, you're going to love our guest today. He's super unique.

0

49.486 - 72.318 Nathan Latka

His name is Jim Fowler, and he's the founder and CEO of Jigsaw. Founded in 2003, sold to Salesforce in 2010, and now he is the founder and CEO of Owler. He went to the University of Colorado, and it might surprise you to realize he actually ran a ski resort in Idaho called Lookout Pass, and also served in the U.S. Navy as a diving and salvage officer. officer. You're going to love his story.

0

72.398 - 74.221 Nathan Latka

Jim, are you ready to take us to the top?

0

74.902 - 76.444 Jim Fowler

I am, Nathan. Great to be here.

76.545 - 95.715 Nathan Latka

Good, good, good. Well, look, we have a lot of people on the show, folks like Neil Patel and Heaton Shaw, folks like John Lee Dumas, who credited a lot of his success with his podcast in episode number 21 to his military background. Help me understand how you went from ski resort to Navy or maybe vice versa to then jigsaw.

96.607 - 122.759 Jim Fowler

Well, that's a long and winding trail, Nathan, I got to say. I needed a way to pay my way through college, so I went to University of Colorado on an ROTC scholarship. When I graduated, I had to spend four years in the U.S. Navy, and I did that as a Navy diver. And that was awesome. But I knew that that was not going to be a career I planned on paying my debt back to Uncle Sam.

122.779 - 148.083 Jim Fowler

And when I got out of the Navy, one of my best friends from college, he had moved back to his hometown in Idaho. And I needed a partner to get into the ski business with. So we were a couple of 26-year-old ding-dongs that didn't really know what we were doing. And to say we bought the ski area would be the wrong way to think about it. It was owned by a nonprofit organization.

148.584 - 170.837 Jim Fowler

But from basically age 26 to 30, we owned and operated this small ski area to call it a resort. It was a fantastic experience. I mean, I kind of look at that as my on-the-ground MBA. I learned a lot of lessons about business that carried on into the tech world. But basically, I hit 30, age 30 in 1995.

Chapter 2: How did Jim Fowler transition from a Navy officer to a tech entrepreneur?

249.891 - 256.777 Jim Fowler

As you mentioned, it was actually one of the largest, um, um, it was the, by far the largest acquisition that Salesforce had ever done at that point in time.

0

257.057 - 258.118 Nathan Latka

What was the sale price again?

0

258.979 - 276.835 Jim Fowler

It was, um, $175 million was the final price. There was an earn out on it that we got a hundred percent of. So, um, it ended up being 175 million, which is one of the largest acquisitions in 2010. Now people raise more money than that every day. It seems like, but at the time it was a, it was a big deal. Um,

0

276.815 - 307.696 Jim Fowler

But in 2003, the Silicon Valley was still in a deep freeze following the huge bust of 2001 and, of course, the aftereffects of 9-11. But at that point in time, getting anything funded was really difficult. But I... I have a great story for your listeners that are thinking about starting a business because what happened was I got irritated at my boss's boss at this company I was working for.

0

307.736 - 314.432 Jim Fowler

And I came home and my wife said, honey, you are never going to be happy until you're running your own company. Mm-hmm.

315.239 - 321.648 Nathan Latka

And it's really hard. A lot of listeners right now are going, I'm stuck in corporate and I am, I am Jim. I mean, all your words here, give it to me.

322.109 - 335.267 Jim Fowler

Exactly. And you know, what do you do when you're 35 years old? You know, you've got a kid who you got to put through college. Um, you're making a really good salary as a VP of sales. I was making, you know, very good money. What's very good. Well, hell, I don't know.

335.287 - 357.696 Jim Fowler

I was probably making three or 400 grand that year, which for me, you know, especially coming from the, you know, the, the ski area life was a lot of money. Yep. Um, And I sat there and thought, how do you take the time to go do this? Because it's a big risk. And what I did was I knew that if I didn't really focus on this, it just wasn't going to happen.

357.776 - 379.827 Jim Fowler

So every single morning, I'm an early riser anyway from my Navy days, I got into the office. From 7 a.m. to 8 a.m. And I blocked out my calendar and I did not look at my email. I never answered my phone. I shut the door to my office. And for an hour every day, I just sat there and whiteboarded and thought, OK. And I started with what I know.

Chapter 3: What inspired Jim Fowler to create Jigsaw?

822.051 - 823.332 Nathan Latka

Do you know what time it is?

0

825.067 - 827.232 Jim Fowler

Nope. What time is it?

0

827.252 - 846.728 Nathan Latka

And that is how the ex-ROTC member and ski resort guide plays his game on his feet. So Jim, it's time for the famous five. Are you ready? I'm ready. All right, brother. Number one, what is your favorite business book? The Innovator's Dilemma. Innovators, and that is Clay Christensen, I believe.

0

847.169 - 859.427 Jim Fowler

That's my favorite. The most useful was Jim Collins' Good to Great. That's an action Bible, but my favorite from an interest perspective was certainly The Innovator's Dilemma.

0

859.407 - 873.342 Nathan Latka

Well, there you guys go. And we will link to that, all of his books, all the numbers, everything you need to know about Jim at nathanlatka.com forward slash the top seven three. Okay, Jim, number two, which CEO are you following or studying right now?

874.103 - 888.739 Jim Fowler

Well, this is easy for me. Mark Benioff. I know the guy well, obviously, because he bought Jigsaw. But I also think that no one from a business perspective positions his company in the B2B world better than Mark. He's just a genius. Yes.

888.719 - 897.752 Nathan Latka

CEO of Salesforce there, guys. Yes. Yep. Sorry. No worries. Number three, Jim, what is your favorite online tool besides your new company, Owler?

898.353 - 902.659 Jim Fowler

Oh, no fair. It's absolutely Owler and your users.

903.279 - 905.182 Nathan Latka

Well, tell us what it is real quick. Yeah, tell us what it is.

Comments

There are no comments yet.

Please log in to write the first comment.