SaaS Interviews with CEOs, Startups, Founders
Why SaaS Founders Use Them as SDR's, First Sales Hire
11 Jul 2021
Chapter 1: What is the goal for annual recurring revenue this year?
So I feel this year we would be able to reach at least 100k in annual recurring revenue at the end of the year. So at least this is my goal for this year. If it will be better, I will be happy.
You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.
We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. Hello, everyone. My guest today is Andre Zinkovich.
He's the founder of FullFunnel.io and ROI Planning, Marketing Planning Platform. He lives and breathes B2B marketing all the way since back 2007. He's the author of LinkedIn Content Marketing, How to Generate High-Quality Leads on LinkedIn Without Cold Messaging. Ads did very well in terms of books.
Chapter 2: Who is Andre Zinkovich and what is his background?
We're excited to chat with him today. Andre, you ready to take us to the top?
Yeah, exactly. Thanks a lot for inviting me. Thanks a lot for having me on your show.
You bet. So let's pick one to focus on. FullFunnel.io and ROI plan. Which one of these did more revenue in 2020?
FullFunnel.io because ROI plan is still a startup that should be validated this year. So we can touch it, but let's chat about FullFunnel.io.
Okay, great. And what does FullFunnel.io do? What's the revenue model?
So it's a consultancy. And in the last quarter, we also added a subscription, let's say, product called Full Funnel Academy by the trained B2B marketers with a focus on growing B2B companies with complex and long sales cycles. But basically, the key revenue comes from consultant projects.
And how much consulting revenue did you do in 2020?
So, you know, we have a couple of services. One, let's say our key service is partnering with B2B marketing and sales teams, where we join their teams as team extension, or let's say as an advisors. And at the same time, we are partnering with European accelerators like IMEC in Ghent or ScaleUp Flanders in Antwerp in Belgium.
And basically, that's another product where we train the startups on these areas which belong to our key expertise. So when it comes to consultant projects, we accomplished around, if I'm correct, 27 projects last year. And in terms of collaborating with startups from these accelerators, we trained or coached let me calculate the right figure. So it's like 51 startup in total.
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Chapter 3: What services does FullFunnel.io provide?
You mean community members?
No, the communities you run, the name of the community.
The B2B marketers and founders on Facebook.
And what platform on Facebook? Okay.
On Facebook, yes.
How many members are in that group?
So it's 4K, but basically just to give you an idea, it's not the biggest one, but I believe this is one of the most quality communities just because on the feedback of community members, because we don't allow everybody to jump into the community despite its free community. So we decline, let's say, 80% of inquiries. That's why. That's right.
So basically, I was reaching out to people with who I have established a good relationship. And I knew that companies might be an ICP for our plan. And that's it. Just because of... When did you launch the group?
It's at 3,900 members right now. When did you launch the group? What year?
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Chapter 4: How much consulting revenue did FullFunnel.io generate in 2020?
I can't treat it as a sales revenue because we did a promotion basically to collect the feedback, you know, before launching the book. And we are product hunt. We sold, if I'm correct, around 2000 copies, but the price was something around five bucks.
Yeah. Of the book or of ROI plan?
Of the book.
So you sold 500 on Gumroad, 3000 on Amazon and 2000 on product hunt. So about 5500 total copies sold. That's great. Congratulations.
Thank you so much.
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Chapter 5: When was the software business ROI plan launched?
And basically, we did exactly what we wanted. I mean, we implemented the features we wanted to implement. We listened to the potential customers. And that's why right now I'm going to monetize it and bring the new customers to this software.
Okay.
And what are your total expenses right now for ROI plan?
So in total, I can just open the spreadsheet. So far, it's like 79,000 zloty. It's our Polish currency. So it's around 20,000 euros.
Okay, 20,000 euros per month?
No, no. It's just all the investments in total.
What did you spend last month on expenses on ROI plan?
So it was like around 3,000.
Okay, got it. So not too bad. And when do you think right now, I mean, you have one person paying 150 bucks a month. That's really your only recurring revenue right now. I mean, what do you think you can grow it to by the end of the year?
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Chapter 6: How did Andre acquire his first paying customers?
He did about a quarter million dollars in revenue last year. He's using that agency revenue to build a SaaS product called ROIplan.io to help you create, manage, and control all of your marketing plans. He's got a few customers at $150 a month spending $3,000 total right now per month on full expenses. Two founders, four developers based in Warsaw, Poland.
Average salary there is between $20 and $40 per hour. No plans to raise capital. Bootstrap today looking to scale so they can potentially go out and hire more engineers to accelerate his product
roadmap kate uh thanks for taking us to the top andre thank you so much for having me today and it was a pleasure to chat with you