In this episode of the Search News You Can Use Podcast, Marie Haynes covers: What we know so far about the December core update A review of Google’s blog post on core updates and the questions asked How to use Ahrefs’ Content gap tool to improve your content relevancy Have the local SERPS changed with the December core update? Q&A: Our newly made city TLD domains are outranking our main site. What should we do? Also in the newsletter this week: What the QRG say about monetization Google testing the Page Experience indicator in the SERPS FAQ on Core Web Vitals Suggested advice for handling your sitemap when you do a site migration Is there some kind of “quality reduction” to having a bunch of 4xx pages? How does Google determine which pages are high priority for crawling? How important is positioning of URLs in a sitemap? Tip for minimizing layout shifts GSC for non profits Tips on image optimization for Wix Local SEO: Improving internal linking for local businesses Local SEO: How to generate more reviews online Local SEO: What you need to know about Google posts Local SEO: Changes to the suggest edit feature in Google Maps Local SEO: Are Local Service Ads stealing your GMB clicks? Tools: Analyzing a Google update via GSC and Data Studio This episode corresponds with newsletter episode 162:  https://www.mariehaynes.com/newsletter/episode-162-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/  Subscribe to the newsletter: Mariehaynes.com/newsletter   Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

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