Google Search Console, Because SEO Ranking Starts With Proper Website Structure

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Previously titled “SEO Ranking Starts With Proper Website Structure” — renamed by the publisher on Aug 2, 2026

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Recorded29 Mar 2026

Publisherfeeds.captivate.fm ↗

Handlerec:17492589

Show notes

Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your site work. How your pages connect, how Google moves around your site, and why getting this wrong means even your best content struggles to rank.Here's what I'm covering: — Why your website is like a building, and what happens when Google can't follow the corridors — What a clear hierarchy looks like and why your most important pages need to be close to the top — Orphan pages: what they are, why they're costing you, and how to find and fix them in an afternoon — Internal linking — the most underused free tool in SEO — and how to actually use it properly — Why your link text matters more than you realise (and why "click here" is doing absolutely nothing for you) — URLs, 301 redirects, XML sitemaps, and why submitting to Google Search Console is non-negotiableI also give you proper homework. Four things to do this week. None of them cost money. All of them will make a difference.If you've done your content audit and now you're ready to sort out your structure, this is the episode you need. And if you know someone whose website is a complete jumble with no logic to how it's connected, send them this. It might save them months of confusion.Get found. Make money. Link properly.Useful links:Non Wanky On-Page SEO Toolkit: https://nonwankyseo.comGoogle Search Console: https://search.google.com/search-consoleScreaming Frog: https://www.screamingfrog.co.uk/ Follow Nikki:LinkedIn: https://www.linkedin.com/in/nikkipilkington/Instagram: https://www.instagram.com/nikkipilkington/Bluesky: https://bsky.app/profile/nikkipilkington.bsky.socialMentioned in this episode:ICN Network

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“What did the council decide on item 42?” — answered with the speaker and the moment.