Shopify Masters
Episodes
The Ethical Sourcing Guide Every Founder Needs
24 Apr 2025
Contributed by Lukas
Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded mark...
Lessons From the Manager Behind YouTube’s Biggest Creators
22 Apr 2025
Contributed by Lukas
One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.Watch ...
Tips to Reach Profitability Faster
17 Apr 2025
Contributed by Lukas
IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even dur...
How a DIYer Created a Global Candle Brand
15 Apr 2025
Contributed by Lukas
P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three...
Experience Explosive Growth Through SEO
10 Apr 2025
Contributed by Lukas
Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search in...
Why Every Sephora Store Wants Tower 28 Beauty Products
08 Apr 2025
Contributed by Lukas
Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success...
The Art of Curating Products and Building Community as a Retailer
03 Apr 2025
Contributed by Lukas
Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring custome...
Inside True Classic’s Billion-Dollar Content Marketing Playbook
01 Apr 2025
Contributed by Lukas
Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch...
The Recipe for Launching Your Second Product
27 Mar 2025
Contributed by Lukas
Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero produ...
Inside the Merch Model That Reduces Waste and Increases Sales
25 Mar 2025
Contributed by Lukas
Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marke...
Everything You Need to Know About Building Supply Chains
20 Mar 2025
Contributed by Lukas
Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to ...
Maximize Your Margins as an Ecommerce Founder
18 Mar 2025
Contributed by Lukas
Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now a...
Break Into an Established Market With These Retail Strategies
13 Mar 2025
Contributed by Lukas
Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.For more on Origin...
Creating Media Moments with A PR Expert
11 Mar 2025
Contributed by Lukas
Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, M...
Creative Strategies to Fundraise Without Sacrificing Ownership
06 Mar 2025
Contributed by Lukas
Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to tra...
The Business Pivot That Led to More Customers and Happier Suppliers
04 Mar 2025
Contributed by Lukas
Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery deli...
How to Scale Quickly Without Funding
27 Feb 2025
Contributed by Lukas
Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why re...
When a Passion for Plants Grows Into a Business
25 Feb 2025
Contributed by Lukas
April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online communi...
The Key to Balancing Profitability & Sustainability
20 Feb 2025
Contributed by Lukas
A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels p...
The Future of DTC: Funding Strategies and Using AI
18 Feb 2025
Contributed by Lukas
Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in c...
Want to Patent Your Product?
13 Feb 2025
Contributed by Lukas
Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable...
How To Dominate Affiliate Marketing
11 Feb 2025
Contributed by Lukas
Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire thro...
Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
06 Feb 2025
Contributed by Lukas
Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her fami...
How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
04 Feb 2025
Contributed by Lukas
From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapp...
Going from Creating Content to Making Products
30 Jan 2025
Contributed by Lukas
Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to ...
Transforming Ancient Beauty Rituals into Modern Success
28 Jan 2025
Contributed by Lukas
From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through a...
Growing a Hobby Into a Business
23 Jan 2025
Contributed by Lukas
Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and works...
Soft-launch Strategies That Lead to Immediate Sellouts
21 Jan 2025
Contributed by Lukas
Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical i...
How Private Equity Approaches Ecommerce
16 Jan 2025
Contributed by Lukas
Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-...
Go Viral While Spending Zero Dollars on Ads
14 Jan 2025
Contributed by Lukas
Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good...
How Many Product Iterations Do You Need to Launch?
09 Jan 2025
Contributed by Lukas
Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development pro...
The Slow Burn Strategy to Massive Retail Success
07 Jan 2025
Contributed by Lukas
Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and...
Brand Building with an Indigenous Designer
02 Jan 2025
Contributed by Lukas
Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is...
How to Sell Premium Products at Scale
31 Dec 2024
Contributed by Lukas
Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any br...
The Secret to Monetizing as an Artist
26 Dec 2024
Contributed by Lukas
Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch...
These Founders Started a Global Business with Just $4k
24 Dec 2024
Contributed by Lukas
Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags desig...
The Secret to Native Artist Success: It's Not What You Think
19 Dec 2024
Contributed by Lukas
Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global ...
How the StockX Co-Founder Builds Hype for New Products
17 Dec 2024
Contributed by Lukas
Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day ...
This Founder's Mission Is to Empower Indigenous Youth
12 Dec 2024
Contributed by Lukas
Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship an...
Build Native, A Shopify Miniseries
10 Dec 2024
Contributed by Lukas
In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive...
Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success
05 Dec 2024
Contributed by Lukas
Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his pa...
Differentiation Strategies Every Founder Needs to Hear
03 Dec 2024
Contributed by Lukas
Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking indus...
How This Sports Company Found a Competitive Advantage
28 Nov 2024
Contributed by Lukas
Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table te...
How to Turn Passion Into Profit
26 Nov 2024
Contributed by Lukas
From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. ...
The Inspiring Story Behind a Business to Help the Homeless
21 Nov 2024
Contributed by Lukas
Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for ev...
Why Hiding Your Company’s Mistakes Could Be Costing You Sales
19 Nov 2024
Contributed by Lukas
Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest product...
How to Build Community Through Events
14 Nov 2024
Contributed by Lukas
Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart bran...
This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.
12 Nov 2024
Contributed by Lukas
Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has lea...
How To Go Viral on TikTok And Build A Successful Business
07 Nov 2024
Contributed by Lukas
Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ...
The Feedback That Made This Brand Olympic Material
05 Nov 2024
Contributed by Lukas
Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemo...
How "The DTC Guy" Makes Marketing Simple
31 Oct 2024
Contributed by Lukas
Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message t...
Building a Statement Brand in a Saturated Market
29 Oct 2024
Contributed by Lukas
Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by it...
Grow Your Family Business Into a Global Luxury Brand
24 Oct 2024
Contributed by Lukas
Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-...
How To Set Trends and Build Brand Loyalty With NUDESTIX
22 Oct 2024
Contributed by Lukas
NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn ...
How to Create New Product and Sell Out During Launch
17 Oct 2024
Contributed by Lukas
People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create s...
The Business Owners with Big L.A. Dreams, A Shopify Miniseries
16 Oct 2024
Contributed by Lukas
Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael W...
The Key to Finding Your Next Customer
15 Oct 2024
Contributed by Lukas
Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and ...
How To Use Social Media To Create A Viral Brand
10 Oct 2024
Contributed by Lukas
How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out ...
The Best Strategies for Evolving Your Branding
08 Oct 2024
Contributed by Lukas
Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that al...
The Brand That Makes Running Look Cool
03 Oct 2024
Contributed by Lukas
Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York Ci...
Want to Break Into Corporate Gifting? Here's How
01 Oct 2024
Contributed by Lukas
Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, wh...
How To Grow a Small Business Into a Multimillion Dollar Brand
26 Sep 2024
Contributed by Lukas
Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pud...
Marketing Strategies Every Entrepreneur Can Use
24 Sep 2024
Contributed by Lukas
OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decade...
How To Start a Clothing Brand from Scratch
19 Sep 2024
Contributed by Lukas
Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Br...
Go One More: The Mindset Behind Building a Multimillion Dollar Business
17 Sep 2024
Contributed by Lukas
Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a m...
How This Artist Made Millions Making Dinnerware for Restaurants
12 Sep 2024
Contributed by Lukas
Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality...
How These Founders Got Noticed by Oprah's Team
10 Sep 2024
Contributed by Lukas
Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product he...
Building a Profitable Clothing Brand on Shopify
05 Sep 2024
Contributed by Lukas
Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That singl...
How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry
03 Sep 2024
Contributed by Lukas
Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveragi...
The Lost Art of Sourcing Locally
29 Aug 2024
Contributed by Lukas
Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also ope...
How to Shift Consumer Preferences Quickly and Effectively
27 Aug 2024
Contributed by Lukas
SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsem...
Why Spending 5 Cents More on Your Product Is Worth It
22 Aug 2024
Contributed by Lukas
Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business,...
Pre-launch Tips to Help You Reach Millions
20 Aug 2024
Contributed by Lukas
Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two ye...
A Serial Entrepreneur's Failures Led to YouTube Success
15 Aug 2024
Contributed by Lukas
Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk busi...
How to Implement a Limited Drop Model Without Losing Money
13 Aug 2024
Contributed by Lukas
Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profi...
The Secret to Remaining Consistently Profitable
08 Aug 2024
Contributed by Lukas
Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain...
A Group Chat Inspired a Multimillion-Dollar Brand
06 Aug 2024
Contributed by Lukas
"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, ...
Personal Branding Strategies Every Entrepreneur Needs
01 Aug 2024
Contributed by Lukas
Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, a...
How a First-time Founder Overcame Launch Challenges
30 Jul 2024
Contributed by Lukas
David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he deal...
How to Go From Idea to Product, Smoothly
25 Jul 2024
Contributed by Lukas
Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create hi...
Getting Creative with Marketing a Lifestyle — Not the Product
23 Jul 2024
Contributed by Lukas
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertai...
How to Start Optimizing Your Company’s Revenue Growth
18 Jul 2024
Contributed by Lukas
Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the r...
How De La Calle’s Rebrand Aims to Capture New Customers
16 Jul 2024
Contributed by Lukas
Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.For more on De La Calle and...
Iteration Is The Secret Ingredient for This Beverage Company
11 Jul 2024
Contributed by Lukas
Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates super...
Marketing Strategies Proven to Drive Results
09 Jul 2024
Contributed by Lukas
Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from wor...
The Best Financial Advice From Our Guests
04 Jul 2024
Contributed by Lukas
In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featur...
A Guide to Creating Scalable Business Models
02 Jul 2024
Contributed by Lukas
Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potentia...
Making Connections in Business—Even if You Don’t Start With Any
27 Jun 2024
Contributed by Lukas
Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s succes...
Strategies for Finding Product Market Fit
25 Jun 2024
Contributed by Lukas
Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovativ...
Key Networking Skills Every Entrepreneur Needs
20 Jun 2024
Contributed by Lukas
Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch yo...
How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity
18 Jun 2024
Contributed by Lukas
Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity.For more on Ea...
How This Popular Gardening Blog Blossomed Into an Empire
13 Jun 2024
Contributed by Lukas
Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings a...
Proven Ways to Improve Customer Retention and Boost Loyalty
11 Jun 2024
Contributed by Lukas
Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investi...
Reach Customers, Spend Less With These Expert Tips
06 Jun 2024
Contributed by Lukas
The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can busine...
How to Craft Your Pitch to Attract Big Investors
04 Jun 2024
Contributed by Lukas
Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ...
This Founder’s Shower Idea Became a Viral Sensation
30 May 2024
Contributed by Lukas
Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. ...
The Product Launch Strategy That Earned Glamnetic Millions
28 May 2024
Contributed by Lukas
Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping...
Road to Retail: Connecting the Dots
23 May 2024
Contributed by Lukas
During the last few hours of opening day, the Cozey team reflects on how far they've come. Subscribe and watch Shopify Masters on YouTube!Sign up for ...
A Consumer Product That Helps Fund Humanitarian Projects
21 May 2024
Contributed by Lukas
The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the ...
Road to Retail: Leap of Faith
16 May 2024
Contributed by Lukas
It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take...