Shopify Masters

A Guide to Creating Scalable Business Models

02 Jul 2024

Contributed by Lukas

Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business  that has the potentia...

Making Connections in Business—Even if You Don’t Start With Any

27 Jun 2024

Contributed by Lukas

Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s succes...

Strategies for Finding Product Market Fit

25 Jun 2024

Contributed by Lukas

Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovativ...

Key Networking Skills Every Entrepreneur Needs

20 Jun 2024

Contributed by Lukas

Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch yo...

How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity

18 Jun 2024

Contributed by Lukas

Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity.For more on Ea...

How This Popular Gardening Blog Blossomed Into an Empire

13 Jun 2024

Contributed by Lukas

Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings a...

Proven Ways to Improve Customer Retention and Boost Loyalty

11 Jun 2024

Contributed by Lukas

Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investi...

Reach Customers, Spend Less With These Expert Tips

06 Jun 2024

Contributed by Lukas

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can busine...

How to Craft Your Pitch to Attract Big Investors

04 Jun 2024

Contributed by Lukas

Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ...

This Founder’s Shower Idea Became a Viral Sensation

30 May 2024

Contributed by Lukas

Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. ...

The Product Launch Strategy That Earned Glamnetic Millions

28 May 2024

Contributed by Lukas

Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping...

Road to Retail: Connecting the Dots

23 May 2024

Contributed by Lukas

During the last few hours of opening day, the Cozey team reflects on how far they've come. Subscribe and watch Shopify Masters on YouTube!Sign up for ...

A Consumer Product That Helps Fund Humanitarian Projects

21 May 2024

Contributed by Lukas

The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the ...

Road to Retail: Leap of Faith

16 May 2024

Contributed by Lukas

It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take...

Money Tips Every Entrepreneur Needs

14 May 2024

Contributed by Lukas

Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice t...

Road to Retail: Failures and the Moments that Define Us

09 May 2024

Contributed by Lukas

In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toron...

Tools for Collecting Market Research & Community Feedback

07 May 2024

Contributed by Lukas

Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consume...

Road to Retail, A Shopify Miniseries

02 May 2024

Contributed by Lukas

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown...

The Content Strategy You Need To Reach Millions of Engagements

30 Apr 2024

Contributed by Lukas

Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. ...

Unlock Brand Growth With a Community Event Strategy

25 Apr 2024

Contributed by Lukas

Vote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today...

The PR Playbook from DTC Companies' Favorite Agency

23 Apr 2024

Contributed by Lukas

Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, includ...

What It Takes To Build Community on Social Media in 2024

18 Apr 2024

Contributed by Lukas

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your indust...

Inside This Furniture Brand’s Unique Approach to Sustainability

16 Apr 2024

Contributed by Lukas

Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce car...

Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism

11 Apr 2024

Contributed by Lukas

Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.For more on New Lane Ro...

This Legacy Brand’s Next 100 Years is Inspired by Its Past

09 Apr 2024

Contributed by Lukas

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technolog...

Tools To Make Running Your Business Easier

04 Apr 2024

Contributed by Lukas

Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the ap...

Tackling Founder Impostor Syndrome with Brightland's CEO

02 Apr 2024

Contributed by Lukas

Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to laun...

How To Start a Business With No Money

28 Mar 2024

Contributed by Lukas

Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.Fo...

The Design Principles That Helped This Brand Grow—And Save Lives

26 Mar 2024

Contributed by Lukas

After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.Fo...

The Blueprint for a Winning YouTube Strategy

21 Mar 2024

Contributed by Lukas

Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successfu...

Inside This Black-Owned Bookstore’s Massive Organic Growth

19 Mar 2024

Contributed by Lukas

Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown ...

The Key To Building a Business on Social Media

14 Mar 2024

Contributed by Lukas

Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.  Subscribe and watch Shopify Masters...

A Latin American Game's Remarkable Journey to US Target Stores

12 Mar 2024

Contributed by Lukas

It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to b...

How to Monetize Your Hobby

07 Mar 2024

Contributed by Lukas

South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creatin...

What This Mobile Business Owner Learned in Her First Year

05 Mar 2024

Contributed by Lukas

Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder ...

This Entrepreneur Mindset Will Make You Millions

29 Feb 2024

Contributed by Lukas

Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find ...

A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

27 Feb 2024

Contributed by Lukas

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create...

Fishwife's Guide To Planning a Successful Business Launch

22 Feb 2024

Contributed by Lukas

Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own compa...

Sell to the B2B Clients of Your Dreams

20 Feb 2024

Contributed by Lukas

Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his  dream B2B ...

Leave Your 9-to-5 Behind and Transition Into Entrepreneurship

15 Feb 2024

Contributed by Lukas

Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover h...

How to Use Collabs to Make Timeless Designs

13 Feb 2024

Contributed by Lukas

In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through c...

What You Need To Create a Viral Marketing Campaign

08 Feb 2024

Contributed by Lukas

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.For more on Heyday Canning and show no...

The Secret to Customer Retention From A Multimillion Dollar Company

06 Feb 2024

Contributed by Lukas

Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tip...

How to Launch a Business in a Weekend

01 Feb 2024

Contributed by Lukas

Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book...

Influencer Marketing: Your Guide To Getting Real Results

30 Jan 2024

Contributed by Lukas

Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy.F...

This CEO’s Secrets to Scaling Your Business to 9 Figures

25 Jan 2024

Contributed by Lukas

CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling international...

How a New CEO Helped This Protein Brand Turn a Profit

23 Jan 2024

Contributed by Lukas

Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.To learn more about Aloha...

How To Build a Loyal Community on Instagram

18 Jan 2024

Contributed by Lukas

Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks. F...

Why a Retail-First Approach Worked for this Booze-Free Brand

16 Jan 2024

Contributed by Lukas

Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-fre...

The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs

11 Jan 2024

Contributed by Lukas

Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their...

How Friendly Branding Set Graza Olive Oil Apart

09 Jan 2024

Contributed by Lukas

Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packag...

Bootstrap Your Way to a Multimillion-Dollar Business

04 Jan 2024

Contributed by Lukas

Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainab...

The Best Apps and Tools for Your Business in 2024

02 Jan 2024

Contributed by Lukas

Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her busine...

Best of 2023: Top Advice from Business Experts

28 Dec 2023

Contributed by Lukas

Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts inclu...

Best of 2023: 5 Stories to Inspire Your Big Leap

26 Dec 2023

Contributed by Lukas

If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono ...

Creative Marketing Strategies That Actually Work

21 Dec 2023

Contributed by Lukas

Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growin...

Make a Smooth Transition to Entrepreneurship

19 Dec 2023

Contributed by Lukas

Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.F...

Give Back and Make Money (Yes, You Can Do Both)

14 Dec 2023

Contributed by Lukas

Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and pr...

How This Online Store Took a Page From Magazines

12 Dec 2023

Contributed by Lukas

Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.To learn mo...

How Momofuku Bottled Its Restaurant Experience

07 Dec 2023

Contributed by Lukas

 Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.For more on Momofu...

How an 85-Year-Old Company Expanded into DTC

05 Dec 2023

Contributed by Lukas

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation t...

How a Button-Down Shirt Attracted a Cult Following

30 Nov 2023

Contributed by Lukas

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how...

How to Turn Your Dreams Into a Profitable Business

28 Nov 2023

Contributed by Lukas

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable le...

The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are

23 Nov 2023

Contributed by Lukas

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and ...

Why Going DTC Isn’t as Simple as Putting Your Inventory Online

21 Nov 2023

Contributed by Lukas

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company d...

Shaun White’s Journey From Olympian to Entrepreneur

16 Nov 2023

Contributed by Lukas

In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopif...

The Playbook for Creative Branding

14 Nov 2023

Contributed by Lukas

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative br...

How To Go From Maker to 7-Figure Business Owner

09 Nov 2023

Contributed by Lukas

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and seve...

The Tips You Need for Black Friday/Cyber Monday Email and SMS

07 Nov 2023

Contributed by Lukas

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sapping...

How to Host Events People Want to Attend

02 Nov 2023

Contributed by Lukas

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Br...

Black Friday/Cyber Monday Strategies from 7 Shopify Merchants

31 Oct 2023

Contributed by Lukas

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono  Pandolfi D...

What 'Community First' Really Means for a DTC Company

26 Oct 2023

Contributed by Lukas

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their ru...

Packaging Power: Tips That Will Help Your Brand Pop off the Shelf

24 Oct 2023

Contributed by Lukas

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shar...

Building in Public: How to Let Customer Feedback Guide Your Brand

19 Oct 2023

Contributed by Lukas

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ...

If You’re Launching a New Product, Listen to This

17 Oct 2023

Contributed by Lukas

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with...

The Do’s and Don’ts for Social Media Marketing

12 Oct 2023

Contributed by Lukas

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out o...

You Want Your Business to Last. Here’s How

10 Oct 2023

Contributed by Lukas

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberje...

The Marketing Playbook From Nik Sharma, "The DTC Guy"

05 Oct 2023

Contributed by Lukas

Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organi...

Entrepreneur State of Mind, A Shopify Miniseries

03 Oct 2023

Contributed by Lukas

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New...

How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

28 Sep 2023

Contributed by Lukas

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remai...

The Playbook for Busting Myths: How to Change Consumers’ Minds

26 Sep 2023

Contributed by Lukas

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware spec...

What it Takes to Turn Your Hobby into Profits

21 Sep 2023

Contributed by Lukas

Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, C...

The Right Way to Open a Retail Store

19 Sep 2023

Contributed by Lukas

Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.For more on L'Intervalle ...

Meet the Music Company Changing the Way Artists Make Money

14 Sep 2023

Contributed by Lukas

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income ...

Tech Trends: What's Right for Your Business?

12 Sep 2023

Contributed by Lukas

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab​,​ shares tips for raising money, using pe...

This Footwear Founder Shares Her Secret to Working With Factories

07 Sep 2023

Contributed by Lukas

Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and n...

What You Need to Know About Token-Gated Commerce

05 Sep 2023

Contributed by Lukas

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences...

Retail Expansion: How to Know When You’re Ready

31 Aug 2023

Contributed by Lukas

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance on...

Build a Business Around Your Ideal Life (Not the Other Way Around)

29 Aug 2023

Contributed by Lukas

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from o...

How to Grow Your Business Regionally, Online and IRL

24 Aug 2023

Contributed by Lukas

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a fo...

The Pre-Launch Strategy That Helped This Brand Raise $2.8M

22 Aug 2023

Contributed by Lukas

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta test...

Capitalizing on Virality: How Transformer Table Turned Views into Sales

17 Aug 2023

Contributed by Lukas

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer m...

How Starface’s President Lead Her Team to Sell 77 Million Units

15 Aug 2023

Contributed by Lukas

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture...

How Mackage Went Global While Staying True to Its Roots

10 Aug 2023

Contributed by Lukas

Mackage's founder and chief creative officer,  Eran Elfassy combined function and fashion, European and North American styles, and wool and leather t...

How Shopify AI Can Supercharge Your Business

08 Aug 2023

Contributed by Lukas

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? ...

Cirque du Soleil’s Secrets to Creativity and Profitability

03 Aug 2023

Contributed by Lukas

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil w...

Parlez-Vous Montreal? A Shopify Masters Miniseries

01 Aug 2023

Contributed by Lukas

Shopify On Location is back with a brand new miniseries from Montreal. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Mo...

How Two Students Started a $56 Million Company in College

27 Jul 2023

Contributed by Lukas

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshi...

How Bokksu Helps Family Businesses Get Global Distribution

25 Jul 2023

Contributed by Lukas

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to hel...

How to Rethink your DTC Strategy in 2023

20 Jul 2023

Contributed by Lukas

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to...