Shopify Masters
Episodes
Money Tips Every Entrepreneur Needs
14 May 2024
Contributed by Lukas
Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice t...
Road to Retail: Failures and the Moments that Define Us
09 May 2024
Contributed by Lukas
In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toron...
Tools for Collecting Market Research & Community Feedback
07 May 2024
Contributed by Lukas
Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consume...
Road to Retail, A Shopify Miniseries
02 May 2024
Contributed by Lukas
Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown...
The Content Strategy You Need To Reach Millions of Engagements
30 Apr 2024
Contributed by Lukas
Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. ...
Unlock Brand Growth With a Community Event Strategy
25 Apr 2024
Contributed by Lukas
Vote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today...
The PR Playbook from DTC Companies' Favorite Agency
23 Apr 2024
Contributed by Lukas
Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, includ...
What It Takes To Build Community on Social Media in 2024
18 Apr 2024
Contributed by Lukas
Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your indust...
Inside This Furniture Brand’s Unique Approach to Sustainability
16 Apr 2024
Contributed by Lukas
Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce car...
Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism
11 Apr 2024
Contributed by Lukas
Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.For more on New Lane Ro...
This Legacy Brand’s Next 100 Years is Inspired by Its Past
09 Apr 2024
Contributed by Lukas
It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technolog...
Tools To Make Running Your Business Easier
04 Apr 2024
Contributed by Lukas
Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the ap...
Tackling Founder Impostor Syndrome with Brightland's CEO
02 Apr 2024
Contributed by Lukas
Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to laun...
How To Start a Business With No Money
28 Mar 2024
Contributed by Lukas
Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.Fo...
The Design Principles That Helped This Brand Grow—And Save Lives
26 Mar 2024
Contributed by Lukas
After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.Fo...
The Blueprint for a Winning YouTube Strategy
21 Mar 2024
Contributed by Lukas
Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successfu...
Inside This Black-Owned Bookstore’s Massive Organic Growth
19 Mar 2024
Contributed by Lukas
Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown ...
The Key To Building a Business on Social Media
14 Mar 2024
Contributed by Lukas
Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion. Subscribe and watch Shopify Masters...
A Latin American Game's Remarkable Journey to US Target Stores
12 Mar 2024
Contributed by Lukas
It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to b...
How to Monetize Your Hobby
07 Mar 2024
Contributed by Lukas
South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creatin...
What This Mobile Business Owner Learned in Her First Year
05 Mar 2024
Contributed by Lukas
Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder ...
This Entrepreneur Mindset Will Make You Millions
29 Feb 2024
Contributed by Lukas
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find ...
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
27 Feb 2024
Contributed by Lukas
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create...
Fishwife's Guide To Planning a Successful Business Launch
22 Feb 2024
Contributed by Lukas
Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own compa...
Sell to the B2B Clients of Your Dreams
20 Feb 2024
Contributed by Lukas
Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B ...
Leave Your 9-to-5 Behind and Transition Into Entrepreneurship
15 Feb 2024
Contributed by Lukas
Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover h...
How to Use Collabs to Make Timeless Designs
13 Feb 2024
Contributed by Lukas
In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through c...
What You Need To Create a Viral Marketing Campaign
08 Feb 2024
Contributed by Lukas
Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.For more on Heyday Canning and show no...
The Secret to Customer Retention From A Multimillion Dollar Company
06 Feb 2024
Contributed by Lukas
Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tip...
How to Launch a Business in a Weekend
01 Feb 2024
Contributed by Lukas
Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book...
Influencer Marketing: Your Guide To Getting Real Results
30 Jan 2024
Contributed by Lukas
Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy.F...
This CEO’s Secrets to Scaling Your Business to 9 Figures
25 Jan 2024
Contributed by Lukas
CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling international...
How a New CEO Helped This Protein Brand Turn a Profit
23 Jan 2024
Contributed by Lukas
Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.To learn more about Aloha...
How To Build a Loyal Community on Instagram
18 Jan 2024
Contributed by Lukas
Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks. F...
Why a Retail-First Approach Worked for this Booze-Free Brand
16 Jan 2024
Contributed by Lukas
Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-fre...
The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs
11 Jan 2024
Contributed by Lukas
Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their...
How Friendly Branding Set Graza Olive Oil Apart
09 Jan 2024
Contributed by Lukas
Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packag...
Bootstrap Your Way to a Multimillion-Dollar Business
04 Jan 2024
Contributed by Lukas
Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainab...
The Best Apps and Tools for Your Business in 2024
02 Jan 2024
Contributed by Lukas
Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her busine...
Best of 2023: Top Advice from Business Experts
28 Dec 2023
Contributed by Lukas
Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts inclu...
Best of 2023: 5 Stories to Inspire Your Big Leap
26 Dec 2023
Contributed by Lukas
If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono ...
Creative Marketing Strategies That Actually Work
21 Dec 2023
Contributed by Lukas
Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growin...
Make a Smooth Transition to Entrepreneurship
19 Dec 2023
Contributed by Lukas
Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.F...
Give Back and Make Money (Yes, You Can Do Both)
14 Dec 2023
Contributed by Lukas
Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and pr...
How This Online Store Took a Page From Magazines
12 Dec 2023
Contributed by Lukas
Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.To learn mo...
How Momofuku Bottled Its Restaurant Experience
07 Dec 2023
Contributed by Lukas
Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.For more on Momofu...
How an 85-Year-Old Company Expanded into DTC
05 Dec 2023
Contributed by Lukas
STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation t...
How a Button-Down Shirt Attracted a Cult Following
30 Nov 2023
Contributed by Lukas
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how...
How to Turn Your Dreams Into a Profitable Business
28 Nov 2023
Contributed by Lukas
Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable le...
The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are
23 Nov 2023
Contributed by Lukas
Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and ...
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
21 Nov 2023
Contributed by Lukas
Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company d...
Shaun White’s Journey From Olympian to Entrepreneur
16 Nov 2023
Contributed by Lukas
In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopif...
The Playbook for Creative Branding
14 Nov 2023
Contributed by Lukas
Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative br...
How To Go From Maker to 7-Figure Business Owner
09 Nov 2023
Contributed by Lukas
New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and seve...
The Tips You Need for Black Friday/Cyber Monday Email and SMS
07 Nov 2023
Contributed by Lukas
The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sapping...
How to Host Events People Want to Attend
02 Nov 2023
Contributed by Lukas
Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Br...
Black Friday/Cyber Monday Strategies from 7 Shopify Merchants
31 Oct 2023
Contributed by Lukas
This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi D...
What 'Community First' Really Means for a DTC Company
26 Oct 2023
Contributed by Lukas
Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their ru...
Packaging Power: Tips That Will Help Your Brand Pop off the Shelf
24 Oct 2023
Contributed by Lukas
Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shar...
Building in Public: How to Let Customer Feedback Guide Your Brand
19 Oct 2023
Contributed by Lukas
Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ...
If You’re Launching a New Product, Listen to This
17 Oct 2023
Contributed by Lukas
Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with...
The Do’s and Don’ts for Social Media Marketing
12 Oct 2023
Contributed by Lukas
How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out o...
You Want Your Business to Last. Here’s How
10 Oct 2023
Contributed by Lukas
To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberje...
The Marketing Playbook From Nik Sharma, "The DTC Guy"
05 Oct 2023
Contributed by Lukas
Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organi...
Entrepreneur State of Mind, A Shopify Miniseries
03 Oct 2023
Contributed by Lukas
Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New...
How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples
28 Sep 2023
Contributed by Lukas
Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remai...
The Playbook for Busting Myths: How to Change Consumers’ Minds
26 Sep 2023
Contributed by Lukas
Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware spec...
What it Takes to Turn Your Hobby into Profits
21 Sep 2023
Contributed by Lukas
Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, C...
The Right Way to Open a Retail Store
19 Sep 2023
Contributed by Lukas
Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.For more on L'Intervalle ...
Meet the Music Company Changing the Way Artists Make Money
14 Sep 2023
Contributed by Lukas
The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income ...
Tech Trends: What's Right for Your Business?
12 Sep 2023
Contributed by Lukas
Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using pe...
This Footwear Founder Shares Her Secret to Working With Factories
07 Sep 2023
Contributed by Lukas
Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and n...
What You Need to Know About Token-Gated Commerce
05 Sep 2023
Contributed by Lukas
Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences...
Retail Expansion: How to Know When You’re Ready
31 Aug 2023
Contributed by Lukas
Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance on...
Build a Business Around Your Ideal Life (Not the Other Way Around)
29 Aug 2023
Contributed by Lukas
Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from o...
How to Grow Your Business Regionally, Online and IRL
24 Aug 2023
Contributed by Lukas
Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a fo...
The Pre-Launch Strategy That Helped This Brand Raise $2.8M
22 Aug 2023
Contributed by Lukas
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta test...
Capitalizing on Virality: How Transformer Table Turned Views into Sales
17 Aug 2023
Contributed by Lukas
Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer m...
How Starface’s President Lead Her Team to Sell 77 Million Units
15 Aug 2023
Contributed by Lukas
Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture...
How Mackage Went Global While Staying True to Its Roots
10 Aug 2023
Contributed by Lukas
Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather t...
How Shopify AI Can Supercharge Your Business
08 Aug 2023
Contributed by Lukas
There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? ...
Cirque du Soleil’s Secrets to Creativity and Profitability
03 Aug 2023
Contributed by Lukas
Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil w...
Parlez-Vous Montreal? A Shopify Masters Miniseries
01 Aug 2023
Contributed by Lukas
Shopify On Location is back with a brand new miniseries from Montreal. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Mo...
How Two Students Started a $56 Million Company in College
27 Jul 2023
Contributed by Lukas
Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshi...
How Bokksu Helps Family Businesses Get Global Distribution
25 Jul 2023
Contributed by Lukas
Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to hel...
How to Rethink your DTC Strategy in 2023
20 Jul 2023
Contributed by Lukas
Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to...
The Playbook for Companies in Emerging Categories
18 Jul 2023
Contributed by Lukas
Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.For ...
Why You Should Prioritize Design for Your Business
13 Jul 2023
Contributed by Lukas
Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of e...
The Reason Marvel and the NFL Partner With This Brand
11 Jul 2023
Contributed by Lukas
The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with icon...
Why Google and Facebook Buy This Product for Their Employees
06 Jul 2023
Contributed by Lukas
Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Disco...
Bookishly Switched to a 4-Day Work Week. Here’s How You Can Do It, Too
04 Jul 2023
Contributed by Lukas
Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and b...
4 Ways to Run a DTC Company Like a Tech Startup
29 Jun 2023
Contributed by Lukas
Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learn...
The Case for Constantly Evolving: How Babylist Went from Registry to Retailer
27 Jun 2023
Contributed by Lukas
Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CE...
Customer Retention: A How-to Guide
22 Jun 2023
Contributed by Lukas
An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopi...
The Data-Driven Way to Win Customers’ Hearts
20 Jun 2023
Contributed by Lukas
Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can ...
Why San Francisco is Still the Place for Startups
15 Jun 2023
Contributed by Lukas
San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or off...
The Key To Finding A Gap In Any Market
13 Jun 2023
Contributed by Lukas
Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy o...
Peak Design’s Crowdfunding Strategies That Raised Over $34 Million
08 Jun 2023
Contributed by Lukas
Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter...
James Hoffmann’s Process of Turning a Passion for Coffee Into Thriving Businesses
06 Jun 2023
Contributed by Lukas
James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coff...
It’s Actually A Great Time to Start a Business (No, Really)
01 Jun 2023
Contributed by Lukas
Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry a...